Rob Young tells us about investments made by Google's Larry Page of late. At age 37, Page is worth more than $15 billion. So what does a multibillionaire do with his money? It appears he thinks about sailing the seven seas and landing on boats with helicopters. Well, at least some of the time. What other tech moguls belong to that exclusive club? Young tells us.

Google and Bing will offer application search this year, according to Greenlight's Hannah Kimuyu and Adam Bunn. The two lay out their top 10 predictions for 2011. One forecast that has begun to take shape is that "quick response (QR) codes will replace 'search online' calls to action in above the line (ATL) advertising."

So many search marketers have added Facebook ads to their service offerings. That's because Facebook made it as easy to buy ads on the social network as search ads are to buy on engines. Geordie explains how Facebook can also become a lead generation tool for local businesses. He takes us through every step, from optimizing a landing page to creating a campaign.

Rand Fishkin explains the future of SEO and mobile search. While Fishkin believes mobile search has arrived, he also thinks it's overhyped, especially when it comes to touting local. He tells us the top mobile searches of 2010 are similar to the top general searches on traditional computers. There are, however, big trends for mobile. Fishkin explains seven of them in the post.

There's an art to creating a paid search ad. Wasim Ismail explains the basics, from designing the ad, writing the copy, choosing the keywords and setting up landing pages. He also explains the best way to test ads.

Jake Hird lists more than 20 stats marketers might not have known about search behavior. While best practices for search campaigns are important, equally important is knowing why people search. so, Hird analyzes research from Performics and ROI Research that looks at the motivation behind using search engines.

Brian Patterson recently completed a reputation management project and decided to share his strategy with readers. The unnamed client noticed Google Suggest displayws the word "scam" as the second option, directly below the brand name. He provides a screen shot example of another company experiencing the same problem. In the lengthy post, Patterson goes through the steps of formatting new content, link building, and getting results.

Sit down. Grab a cup of java (not the programming type) and dig in. Michael Martinez tells us why folks can't reverse Google's search algorithm. The company, after all, made more than 400 changes last year. For starters, he explains, "the Great Google Algorithm is not a set of ranking factors; rather, it is a collection of protocols, operating systems, applications, databases, and occasional information retrieval processes." (Amen.) He gives examples on what's been done and why to crack the code.

During the past week there's been many articles written about the deteriorating quality of Google's search results. So, Adam Audette tells us why SEO professionals need to quite obsessing about anchor text. Calling it a "false idol," Audette refers to link age, tells us why anchor text still matters, and provides advice on what to do rather than create links with exact-match anchor text.

Aaron Wall believes Google continues to quietly pull manufacturer data and place it directly into product search results, which could move ecommerce organic search results below the fold. Calling this practice scary, he explains that if a search engine can cut "you out of the supply chain... then they consider you to be, at best, irrelevant and at worst a spammer." Aside from Google, a variety of engines such as Yahoo, Bing, and Ask continue to carry out this practice. "You can differentiate by having product information. But Google scrapes it, " writes Wall. "No matter what you do, …