Having accurate listings in top local directories is important for businesses, but finding the right directories can take time. To help, Kevin Stirtz points us to posts with long lists of directories.

In a lengthy post explaining click-to-call mobile ad campaigns, Avinash Kaushik steps through the process of setting up an ad and tracking its performance. He explains the main metrics in a mobile ad, and how to analyze phone call data. Tips include how to set up a toll-free Google Voice number option for a specific area code.