Jessica Rooney tells us how to set up feeds on Google Merchant Center for AdWords Ad Extensions, Product Listing Ads, or other business product listings. In a video, Rooney explains that the required feed attributes include fixed price, stable link, good images, and product ID. The entire video is a little more than two minutes, but Rooney explains the process in less than 60 seconds.

Vanilla Coke (yes, no joke) lists free competitive research tools that can be used when searching for information on domains. The tools aim to help marketers evaluate a domain from a competitive researcher's point of view. The long post tells us why marketers might want to research competitive domains, as well as the benefits gained from each tool and how to use them. Three of the eight include SemRush, Compete, and Quantcast. Screen shots provide visual representations for each.