Yahoo has released updated features in Yahoo Boss V2, and Rahul Hampole provides a breakdown. He tells us HTTPS features that enhance security, mashup for SQL users, upgrades in documentation, and more. What's next? Yahoo is working on a new feature related to blog search, Hampole writes. Stay tuned.

The most profitable campaigns consist of paid search, ad extensions and product listings. So, Alex Cohn looks at how inventory feeds influence paid search. The detailed post covers everything from attributes in data feeds to canonicals and beyond.

Keyword research should become one of the first steps search marketers take when designing a SEO campaign, even before deciding on names, slogans, and mission statements, according to David Mercer. He believes it could help to capture first-page query results. So, he steps through SEO naming techniques to help marketers get started.

Looking for a job as a search engine optimization expert? Rand Fishkin gives us a list of questions that companies looking for an SEO expert might want to ask during a job interview. These include how to remove personalization from search results, change the country language code, get video content into google.com, and get a site to rank with a keyword or a set of keywords. The questions should range from broad to specific, which should provide an overall picture of the prospective employees' skills.

Google updated the search experience for BlackBerry 6.0 WebKit-enabled devices by integrating enhancements throughout the home page and search result pages. As Ryan Doherty tells us, the service that makes search faster on google.com offers auto-complete tools, as well as image and local search options. The version is available to BlackBerry 6.0 users in 70 countries and 20 languages.

Peter J. Meyers asks "how much does Google make?" He tells us the reported revenue for 2010, and then writes it out with all the zeros in billions. The amount equals 29 Taj Mahals or 17,000 Bugatti Veyrons or 3.6 billion Justin Bieber albums. Meyers makes a few interesting comparisons to help marketers understand the enormity of the money Google makes.