Mining data may not seem easy, but Jamie Steven created a template to help marketers use real-time analytics data in Google documents. He details how to create a custom report by connecting a Google Spreadsheet with data from Google Analytics. Start with the data feed query explorer, he writes, explaining how to connect Google Analytics with Google Docs. Steven also takes us through making data actionable and creating filters to customize the spreadsheet and content. 

Increase budgets, watch campaign economics carefully, and keep stock levels updated. These are three of the 10 key strategies that Todd Bowman and Melissa Rowland believe it takes to develop a successful holiday comparison-shopping engine program. The 10 tips, which include optimizing feeds and keeping keywords fresh, are intended to help marketers achieve a successful holiday campaign.