Understanding various status codes becomes important when using AdWords. Naoki Ishihara provides an extensive list of categories that show the status for each code type, as well as the operation needed to change them.

Gabe Bevilacqua outlines how GSD&M Idea City, an ad agency in Austin and part of Omnicom Group, implemented Atlas into its workstream. He says the outcome was the ability to offer "a deeper level of analysis and value to their clients, in a fraction of the time."

Marty Weintraub steps through a LinkedIn PPC targeting tutorial on how to recruit competitors' employees through a grid of job titles, geographic location, and places of employment.