Jason Stinnett has identified four scenarios where Google's search by image can help search marketers find the links they need easier than via traditional approaches. One way is to identifying interests and use them to create connections. He details each of the four steps, provides examples with images, and explains why these methods have a "distinct" advantage.

Kevin Lee tells us about a Web site Google launched to address issues that may fall under Federal Trade Communications inquires. Then, he discusses the complaints in an attempt to predict the steps the U.S. and other government agencies will take. To test some of his hypotheses, Lee bids on his name in AdWords and points the ad toward a site baring the same. He steps through the process and tells us the outcome.

Some marketers view writing paid search ads as an art form. After all, the add must attract the person searching for content in few words, and get them to click through to a landing page for more information. Bethany Bey serves up insights into what works in an ad's headline and body copy -- as well as why -- citing a few examples. Aside from click-through rates, she highlights conversion rates.

Cyrus Shepard dives into experiments on Google+ after the search engine broke off relations with Twitter -- and real-time search went dark. He sets out to determine whether tweets can still influence rankings in the absence of the Twitter Firehose on google.com. The detailed experiment takes us through retweets and repeats, ranking potential, SEO Pyramid, and more.

Have a low SEO budget, but need high-end tools? Ted Ives explains Bruce Clay's SEOToolSet. He calls it "a great subscription service" that has "recently gone through a major upgrade." For starters, when choosing tools count the number of pages and determine how many appear in the search engine results pages. Also know what keywords the site receives from traffic -- and how high the pages rank. Linking strategies and architecture best practices are two in several several strategies Ives covers.

Meta-descriptions, in part, can determine where the Web site page will serve up in search queries. Ted Ives says it's also responsible for click-through rates. He provides a guide to writing them, from the basics to the more advances. Some advice includes making descriptions short and sweet, about 155 characters or less, and avoiding special characters, since that's where Google typically cuts off the description.

Skill determines the success or failure of projects, no matter how many guides, tools and accessories one owns. Same goes for building a Web site, writes Aaron Wall, who provides an overview on what he perceives are the best SEO tools. He adds tips on picking a core set of SEO tools and evaluating them, as well as tools for keyword research and on-page optimization.

YouTube launched a platform for third-party applications running in HTML iframe. Users can create a video with the application, which uploads the video to YouTube for the user to watch and share, explains Shannon Behrens. He serves up a list of the applications available today, and provides an example of a company that decided to integrate with YouTube.com/create. One company developed an application that creates animation without having to draw anything.

Peter Haubold gives us tips on optimizing paid search ads for back to school. He explains that 95% of shoppers will start shopping for the school year later in the season and will use a "money saving" technique to purchase what they need.

Paid search marketers using day parting will find Michael Gray's strategy of finding the best time to tweet on Twitter somewhat familiar. Gray tells us about a tool that analyzes Twitter followers and determines the best time of day to send a tweet. The tool, found at Tweriod.com, will ask the site visitor to authenticate an account before analyzing the Twitter members last 5,000 followers. Gray highlights the most important data the site provides, such as information about when followers are online.