Marketers can choose to host videos on their own server, but setting up a channel on YouTube pretty much guarantees getting the content indexed into two of the biggest search engines in the world. There were 140 online video views for every person on the planet, according to Joel Chudleigh, who provides tips on getting the videos optimized on the site. He takes us through editing profiles, supporting views, editing channels, and YouTube Analytics. 

Yahoo provides a visualization of the way it creates content through technology called Content Optimization and Relevance Engine, or C.O.R.E. The tool, populated in near real-time, allows people to identify the most popular story at any given moment. The technology measures how often users click on stories, and within different segments of the population, for example.

Marketers do their companies an injustice by only supporting paid-search marketing. These days, SEMs need to know not only paid search, but optimization and social techniques. In fact, the more marketers know about other online marketing strategies, the more valuable they become. Usher in the new era of inbound marketing, explains Joanna Lord. She outlines 10 steps to support this thesis.

Not being able to see revenue data in Google AdWords has been Sarah's biggest challenge when it comes to managing ecommerce accounts. There are many useful tools in Analytics and AdWords, but not for paid-search experts supporting ecommerce clients. Having the ability to either see revenue data or conversions is not very useful. So she guides us through the process of pulling together a keyword report with revenue data, with the ability to apply it to any campaign, ad group, or keyword.

Knowledge Networks is giving panelists up to $25 in gift cards to learn about their Internet behavior. The company is working with Google to build a new panel that will teach the search giant about how "everyday people" use the Internet. The project, Screenwise, requires panelists to use a broswer extension that will share information with Google, such as the sites visited and how they are used. Google claims that what it learns will improve search.

Wolfram Alpha began rolling out Pro this week, which adds the ability to input and download raw data, upload files, import images, and more. Stephen Wolfram takes us through the platform's capabilities, highlighing the features with screen shots. The engine now responds to queries, but also takes inputs from 60 data formats. It can also analyze the competition of photographs and the text on a page.

Colm Bracken tells us about the importance of minning data for search campaigns. He explains how migrating between transactional, navigation and information, and then applying stategic paid search tactics can lead to better return on investments from search. He also steps through the importance of mapping offline and online data sources, explains the value, and shows examples of how it's done.

Building authority can help raise quality scores. Kristi Hines believes sites like Quora help help. She gives us five reasons why marketers should use Quora, such as the ability to give direct answers to anyone asking about the company's business, products, or services. Social sites tend to work well to drive traffic to a company's Web site -- especially companies focused on serving other businesses. Hines runs through tactics for marketing, analytics, reputation management and more. 

In the spirit of Valentine's Day, Felicia Coover tells us about her love/hate relationship with Microsoft adCenter, and provides several editing tips on how to upload multiple negative keywords simultaneously. Thinking she had to insert each keyword into its ad groups individually, Coover set out to discover a way to better manage her time. Yes -- she asked Microsoft adCenter for help. She shares her findings, starting with tips on gathering information. She alsotakes us through prepping the data and uploading it into adCenter.

The Internet fosters global communication, but companies that operate globally still struggle with SEO strategies. Marketers often take the easy route by hosting country-specific content on one main domain, according to Crispin Sheridan. He lays out five tactics for multinational Web sites, such as migrating to country-coded top-level domains, developing a 301 redirect strategy, and leveraging in-country language and properly localized URLs.