Marketers that want to make the most of Google Analytics need to have specific features embedded in their site. Lars Lofgren runs through a list and explains the best way to use the tools, from Site Search to Filtering out internal traffic. He tells us that these features can help marketers gain insights from Google Analytics.

Through an interview with Dr. Sloof Lirpa, "April Fools" spelled backward, Search Engine Watch uncovers some important issues in search engine marketing, from keyword stuffing to duplicate content canonical issues. Lirpa works at the Sloof Lirpa Center for the Study of Long Tail Profitability in Washington, D.C. Greg Jarboe tells us the center has 459 employees, including 458 with PhDs and 1 normal guy.

In an open letter to Google, Jessica Lee describes why brands are not happy with the new Facebook Timeline. She thinks it will become a "perfect storm" when brands are "unable to locate contests, coupons and loyal fans." She "whispers some advice" to make marketers and social media experts happier and more likely to "take advantage of Google+."

Analyzing changes in the Web can help marketers make more informed decisions on how to optimize pages and maximize impact, according to Joanna Lord. Users' expectations have changed, and along with those changes, techniques should advance too. Answering the content needs of site visitors no longer seems to be enough. Lord suggests taking a philosophical approach. Consumers need to feel positive about the site. She tells us how to accomplish these goals.