James Temple views Google's move to integrate Zagat reviews into Google+ as troubling because it turns Google from a search engine designed to direct users to the best places to meet their needs into a content company. He believes it gives Google greater incentive to steer consumers to its own products -- not necessarily the most relevant. And while onlookers have argued that Google has drifted from its original commitment, the move highlights the need for search engines to reinvent themselves as the Internet evolves, and executives who run the show should not make forever promises they cannot keep.

The non-profit search engine Benelab, founded by Seattle teenager Jack Kim, donates 100% of revenue to charity. Kim learned how to code HTML and build Web sites in his freshman year at King's High School in Shoreline, Wash. With knowledge and talent, the engine now routes through Bing, according to Lauren Drell, who also tells us about Kim's goals for the business.

The amount of long-form content viewed on connected TVs and gaming consoles rose to nearly 90% in Q1 2012 compared with 57% in Q4 2011, according to Graham Charlton, who cites a report from Ooyala. Charlton rounded up some stats released least week on paid search, mobile, and online video, and he shares them here. Among them, 35% of smartphone users in five European countries reported accessing maps from their device, compared with 49.6% on desktop.

The KikScore blog describes how Google has acquired the technology and assets of the Washington, DC and Denver-based provider of online trust seals for small businesses, according to Anita Campbell. The company supports more than 1,700 small businesses worldwide, but the product will no longer be available as of June 28. Campbell points customers toward the Google Trusted Stores product and explains what Google and customers gain from the acquisition.

Chris Crum tells us that Google de-indexed iAcquire from its search results for engaging in paid links for clients. The company openly admits to receiving financial compensation from developing custom and "unique off-page SEO strategies." He points to a blog post and a Twitter conversation, providing additional insight.

Rand Fishkin tells us about white hat techniques -- comment marketing -- that marketers can use to gain the attention of the Web's most powerful influencers, and build strong relationships to cultivate long-lasting returns. For starters, remain consistent in the way you build awareness and trust, and contribute and add value to earn the recognition of readers. Don't try to build links and profiles, he explains. Fishkin also provides advice on how to disagree with the blogger. Go forth and conquer.

A French court has agreed that Google is under no obligation to police YouTube content as long as it informs users that they cannot post television shows, music videos, concerts or advertisements without prior consent of the owner. TF1, France's largest television network, sued YouTube and Dailymotion for intellectual property abuse. Miranda Miller compares past rulings to recent ones, and tells us what the French court deemed necessary in terms of takedown requirements.

Microsoft on Friday released Snapshot on Bing. Snapshot appears in the center column of Bing search results, between the standard results on the left and the new sidebar on the right. It brings maps, movie times, restaurant menus and reviews into the search results.