Wolfram Alpha will roll out Wednesday phase two with the ability to understand data and images in the way that search engines typically understand text queries. Steve Lohr tells us that Siri accounts for about 25% of the queries that Wolfram Alpha files. Apple isn't alone when it comes to licensing the technology. Lohr explains that Microsoft also licenses Wolfram Alpha technology.

Search on the keywords "social media" in google.com, press search and in the right rail you'll find a list of people and pages on Google+. A little line at the bottom of the three entries reads: "Learn how you could appear here too." Neil Patel believes, for this reason, that marketers can't ignore the importance of optimizing for Google+. He explains that signing up for an account will not send the listing to the top, and provides insight on optimizing profiles and circles, as well as how to format headline posts and content. 

The real Super Bowl battle is between advertisers this year rather than the New England Patriots and the New York Giants. Companies spent an average of $3.5 million for one 30-second commercial. This year's ads use sex, celebrities, and nostalgia to get football fans to stay tuned in. Entertainment Weekly gives us a look at many of the clips.

Tom Brady and Eli Manning may have had it out on the field in this year's Super Bowl, but it appears they also clashed across search engines. Manning had the edge in a Super Bowl victory four years ago, but people searched more for Brady on Google and Yahoo this time around, according to Danny Goodwin. He tells us that during the past 30 days on Google, more people consistently searched for stats and endorsements related to the New England Patriots quarterback compared with the New York Giants quarterback. Searches, however, for the New York Giants quarterback were higher for …

Mosaid Technologies resigned 91 patents to Google, 42 of which remain as pending patent applications with the United States Patent and Trademark Office. The transaction was executed on Jan. 27, 2012. These patent filings originated with Pirelli Cavi, now known as Prysmian. They cover a range of fiber optic network technologies. according to Bill Slawski. He lists and links to all the acquired and pending patents.

John Battelle points to a Twitter tweet that got Leigh Bryan and Emily Banting in hot water. Border Patrol agents waited to speak with the two British citizens when they arrived at the Los Angeles International Airport. Reports claim a telephone call tipped off Leigh's Tweet -- "Free this week for a quick gossip/prep before I go and destroy America?" sent to friends before their trip. While law enforcement denies it, Battelle asks readers their thoughts regarding whether social media is monitored by the U.S. government. I can tell with certainty that a variety of U.S. and foreign law enforcement …

Microsoft said it has increased the number of characters in paid-search ads from 70 to 71, simplifying the process of importing ads from Google AdWords. The move will allow marketers to more easily import ads from AdWords to adCenter, both through the UI and through the adCenter Desktop without changing your ad description. New tools will also determine more precise mobile ad targeting, and a budget gadget on the home page dashboard provides a campaign budget overview that does not require additional plug-ins or programs, such as Silverlight.

Page titles still matter. Google made this clear in a blog post last month. Now Brent Yorzinski tells us why it's important not to overlook the basics by placing too much emphasis on emerging factors and not enough on the basics. As technology evolves, the basic principles often get lost or buried when developing a complex Web site. Yorzinski provides a list to help keep the basics in check.

Rand Fishkin digs below the surface to shed light on hidden factors in online marketing. He calls them "often overlooked details" that can have an impact in helping to accomplish a goal, such as optimizing for click-through rates from search results, getting people to subscribe to RSS and e-mail feeds, or prompting clicks on links posted on social networks. Fishkin puts it simply: Does the information answer the question asked by the search?

Looking for a way to search by image? The unofficial Google Image Search by Drawing now gives users a way. Results depend on drawing skills, but simple shapes, logos and images easily drawn with brushstrokes or stick figures work well. Choose a color, draw something, and hit search. The platform scans the Web for like images.