• Google Moves To Brick And Mortar
    Would you buy a Chromebook from a physical Google retail store? Not only Web-based laptops, but Motorola Mobility smartphones, shirts, bags and services. And what about Google Glasses? The publication 9To5Google reports that we can expect Google to follow Apple and Microsoft into the physical brick-and-mortar retail chains by the end of the year. These would augment retail sales at stores such as Best Buy. The mission of the stores is to get new Google Nexus, Chrome, and other forthcoming products into consumers' hands.
  • How Branded Content Continues To Change
    The ways that people consume and share digital content are dramatically different than a few years ago. This shift and the rapid adoption of social media and mobile continue to make content more valuable. But marketers also have broadened the meaning of content to include information in email. Ben Straley tells us how social media is both a content filter and a distribution channel, and provides tips on how to support prospective customers who want to discover and consume more branded content through a variety of media.
  • Paid Search, Social: Don't Bury The Message
    A few tweaks in the headline of an ad can make a difference in conversions for Facebook, paid search, and any ad where limited character counts require being a bit more creative than normal. If it's a free online class, write it in the headline rather than burying the message. Clearly state intent and call to action in the headline and lead. Clarify the main points and repeat it in the body copy for better results.
  • The Concept Of Programmatic Buying
    Google has been running a series of interviews based on programmatic buying. The last featured IAB VP of Ad Technology Steve Sullivan, and the next occurs Friday, Feb. 22, with Mike Finnegan, director of product development at Xaxis, with a discussion of how WPP's audience buying company is leveraging programmatic channels to support brands. The series explores what programmatic buying will look like in the future and what it means to the online advertising industry.
  • The Data Google, Apple Pass Along To Others
    An Australian software developer said Google provided him with personal information like email addresses and postal codes of everyone who purchased his mobile app, drawing heat with regulators, Reuters reports. Apparently the policy is related to the Google Wallet payment service. Those who read the Terms and Conditions of most apps will see the words and share with third-party providers, but most don't. Google isn't the only company being accused of data misuse. What about Apple? An Apple spokesperson said the company only shares general information about the number of downloads with third-party app developers and does not pass along ...
  • Valentine's Day Searches
    What were the top searches on Valentine’s Day? Search provides insight into intent. So to get a pulse on the day, Bing mined its search index to get a sense for the top love-related search terms. During the past week searches for dating sites have spiked 15%. During the 24 prior to Feb. 14, Free Divorce on Valentine’s Day ranked No. 1, followed by Dating tips for Valentine's Day, Valentine's Day quotes, and Valentine’s Day gift ideas.
  • Facebook Ads Cheat Sheet
    Melissa Garza put together a cheat sheet describing Facebook ads, along with tips on how to use them. Some ad types are only available to premium advertisers, but the guide will describe each type for brand pages available to smaller-scale marketers, from Wall Post Stories to Marketplace Ads.
  • The Psychology of Sharing
    Social media dictates behavior, according to Andy Betts. He provides three examples for reasons to share but also reasons not to share. Fear, privacy and strategic goals may prevent people from sharing personal information in the future. Many will begin to think and act strategically about their use of social networks and social connections. Betts analyzes Twitter, Facebook and other social sites to determine how social media platforms impact consumer behavior.
  • Google's New Tokyo Recording Studio
    Google's investment in original content has led the company into Asia with a new facility in Japan called YouTube Space Tokyo, The Next Web reports. The new production studio located in the Roppongi Hills building complex offers YouTube partners advanced editing and video production tools, screening rooms, professional training, as well as dedicated recording spaces.
  • Happy Valentine's Day Data
    Young adults in search of a Valentine may want to download a dating app on an Android device, according to findings from Flurry. In a sample of dating apps available on both iOS and Android, Flurry found that adult users of Android dating apps are more likely under 25, compared with adult users of iOS dating apps. Flurry explored user behavior in a sample of smartphone dating apps and found that when targeting both genders, there are typically almost twice as many active male users as active female users. For this analysis, the data firm examined 20 top dating apps ...
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