Google execs continue to get raises. Nikesh Arora, the head of Google's business operations, earned a compensation package valued at $46.7 million, along with a $10.8 million cash bonus to supplement his $650,000 salary, according to reports. He will earn double this year what he made in 2011. Patrick Pichette, Google chief financial officer, received a compensation package of $38.7 million. David Drummond, one of the lawyers, will get paid 71% more this year -- about $31.3 million. Co-founders Larry Page and Sergey Brin capped their salaries at $1 since the company went public in 2004.
Google is the second-largest recipient of the 34% WPP Group spends on digital media. The total investment in media amounts to $72 billion, reports TechCrunch, citing WPP CEO Martin Sorrell at a Financial Times conference in the U.K. The media agency spends about $2 billion for the quarter with Google, and the company will soon "overtake the single biggest beneficiary." AOL and Yahoo each get around $400 million to $500 million in ad spend. Facebook only gets around $270 million, and Twitter receives much less.
Putting your hands over your eyes while driving provides the closest scenario to running a search campaign without analyzing the data. Nemo Chu and team put together infographics explaining how marketers can track the return on investment (ROI) for three marketing campaigns: paid-search ads, email marketing and search engine optimization. And after polling many experts and customers who took the time to share how they track ROI, he describes some common themes that emerged.
One new feature in Google Enhanced Campaigns points to the impact AdWords will have on display campaigns running on the Google Display Network. The feature allows marketers to pick and choose where you want the destination URL and bid to live by target type for each campaign, rather than layer targeting types into a GDN campaign. Changes to the bidding feature also allow marketers to pick where the custom bid should live. Michelle Ulizio explains. Read the article here.
Gagan Kanwar takes a look at how Facebook Home’s experience will impact the way advertisers engage on-the-go, social consumers and what risks stand in its path to success. He analyzes the consumer and advertiser experiences, along with the risk that Home faces for Facebook. Read the article here.
Make mistakes, but learn from them, according to Francesca Levy, who tells us how "big errors are burned into our memory ... And even the most successful people make major missteps." Levy said the difference in recovering from these big blunders resides in the ability to learn from them. She points to blunders by Deepak Chopra, Chris Schroeder, Charlene Li, Dan Rosensweig and others.
Sean Quadlin serves up insights on knowing when to pause and then delete keywords that no longer work in paid-search campaigns. He puts the keywords into categories, so marketers can get an idea of when to take specific actions. He also provides ways to determine the keywords that are worth fighting for and the ones worth cutting forever. Paused for poor performance, for example, he tells marketers to make the cut after one month. Quadlin also suggests making changes in stages, rather than all at once. Read the article here.
Marketers know the importance of their company's audience. Pointing to a post from Shawn Mohamed, John Gagnon tells us how important this is. He also points to the millions of searches done daily in the U.S., and breaks them down by the travel category to share that 73% of the searches on the Yahoo Bing Network in that category are exclusive. It means marketers will only find these 12 million U.S. travel searchers on the Yahoo Bing Network. Read this article here.
Google reportedly acquired Wavii, a natural language processor, for $30 million. Similar to this type of news, The Wall Street Journal cites "people familiar with the matter." Amir Efrati describes the technology developed and supported by about 25 employees to support Google's Knowledge Graph project, a database of hundreds of millions of connecting data points related to people, places, and things.
The Associated Press Twitter account got hacked Tuesday, firing off a tweet claiming there was a bomb at the White House. The fake news went out to 1.9 million followers. No doubt further incidents will create havoc for Twitter -- not just for allowing someone to send inaccurate news that could endanger the security of a nation, but sending stock prices falling in the U.S. financial markets. Tony Romm tells us about prior incidents and how Twitter has yet to plug the holes.