• What's A Hummingbird?
    Search engine marketers are stressed about the changes Google Hummingbird will bring. I have spoken with many SEO experts who believe they were deliberately targeted and now they will need to spend thousands to comply with Google's policies. Gianuluca Fiorelli explores the details of Hummingbird, how it works, Google's search timeline, and more. The comprehensive post explores changes such as a deeper understanding of intent for each search query and how Hummingbird relates to Knowledge Graph and Google Glass Answer Cards. Read the article here.
  • Google's Proxy Internet
    The service works along the same lines of BitTorrent because it's based on a peer-to-peer file-sharing network -- two computers linked that provide a secure, encrypted Internet connection. But this service comes from Google Ideas, a New York City-based think tank. It was developed with Brave New Software and the University of Washington. They hope to "outwit" government officials, according to Reuters. uProxy is a browser extension capable of finding a user's friend on Facebook anywhere in the world and create a private connection across the Internet.
  • Google Closes FlexyCore Acquisition
    Google has acquired France-based FlexyCore, founded in 2008 by Gilbert Cabillic. France’s L’Expansion reports that terms of the deal were not disclosed, but the publication estimates the deal at $23 million. The publication reports that the acquisition began about a year ago and closed this month. 
  • How Businesses Waste Paid-Search Ad Budgets
    Erin Sagin tells us about the five most common ways marketers waste money in AdWords and how to plug the leak. The small business typically wastes 25% more of its total paid-search spend. Sagin suggests reviewing overuse of broad match types, not enough negative keywords, stacked bid modifiers, and more. Read the article here.
  • B2B Search Tips To Prepare For Q1 2014
    Thinking ahead to 2014? Joseph Kerschbaum gives B2B marketers tips on using fourth-quarter paid-search ad results to support first-quarter 2014 campaigns. Unlike B2C brands, B2B marketers can see Web site traffic slumps from Thanksgiving to Christmas. IF things go as planned, the B2B market will begin to pick up just prior to the New Year as people start thinking about the upcoming year for their business. Kerschbaum serves up tips to create tiered conversion and remarketing strategies, Read the article here.
  • Microsoft Speech Recognition For Bing Developers Arrives
    Bing provides the responses when users search on Kinect for movies, music and TV shows. Now the company has built Bing voice response into its developer platform, allowing designers to build speed recognition controls into their apps. CNet explains that some Microsoft product teams use the Bing API-plus-service packages to build out features. The Bing search experience in Windows 8.1 uses several APIs and controls, plus the services powering these elements.
  • What's This? BroadSoft Partners With Google
    BroadSoft quietly announced a partnership with Google at one of its events in San Diego, per John Burwick. The company builds voice over Internet protocol (VoIP) applications, providing the backbone for more than 500 telecommunications service provider networks. He tells us why the two formed the partnership, what it means for the industry, and why BroadSoft kept it hush, hush.
  • Google Project Shield Cyberattack Service
    Google announced on Monday free protection for Web sites against denial-of-service cyberattacks that inundate sites with junk traffic from unauthorized computers. The project, an invite-only initiative, has been working for months with at-risk sites worldwide in countries such as Iran, Syria, Burma and other countries where political content is at risk of attack. The company is accepting applications. It does not guarantee protection, but has been designed to defend against large attacks.
  • Google Introduces Maps Engine Pro For Business
    Maps. How could we live without them? Google introduced Maps Engine Pro allowing businesses to upload data into Google Maps. so they can visualize and analyze the data. The service costs $5 per month for each user, and runs on Google's public cloud computing platform. A mobile app for Android will allow users to edit whenever, wherever.
  • Yahoo Must Not Delay Bing Search In Taiwan, Hong Kong
    A U.S. judge ordered Yahoo to offer Bing Search services in Taiwan by Oct. 28, and in Hong Kong by Nov. 11, and not delay implementation any longer. The delay is caused by a "narrow disagreement" regarding the Search Alliance rollout in Hong Kong and Taiwan, according to Bloomberg.
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