The AdWords Query Langauge (AWQL) allows marketers to add the ability to access the AdWords API reports. All the data and the segments become accessible to marketers through a script, making it easy to automatically keep tabs on specific areas in an account. Jacob Fairclough takes marketers through an overview of the script before providing examples. He defines the AWQL script and takes us through the process of how to use it. Read the article here.

Google has developed a new strategy for game-app developers, and shares the results from one company that took advantage of Max Sack's steps, starting with creating a guide and posting it on the company Web site. The process, of course, requires the developer to monetize the Web site with AdSense and use AdMob ads to target gamers in apps.

Danny Dover wanted to voice his opinion on Singapore, so he penned a blog post about his experience living in the country. At first he thought it would turn into just another link on his site, but it ended up driving a ton of traffic -- in fact, the most he has seen. From the experience he learned that honesty is power, accuracy still counts, and not to be afraid to think out of the box and lead the discussion. And if a marketer needs to think about server optimization after the fact, it's way too late. Read the article …

Another holiday, another Santa Tracker. Santa is getting ready to make the long voyage, but Google's engineering elves are working hard to build the most advanced maps and holiday trackers across devices. The platform will allow folks to track the voyage from computer to phone to TV, and see where Santa goes, the number of presents he delivers, and what he's thinking throughout the evening.

The personal touch separates the luxury buying experience from the mass experience. Affluent consumers look for great customer service. As the time they spend online continues to increase, so must the experience. The time spent online by consumers in households with an income greater than $100,000 annually rose nearly one-quarter from 2011 to 2013, at 32.8 hours per week to 41.6 hours per week, respectively. This means marketers must figure out how to translate the experience from offline to online.

How do you track the performance from phone numbers? There are methods to track inbound phone traffic similar to Web traffic. In this video, KISSmetrics discusses the benefits of using one of its call-tracking tools to measure the effectiveness of business from phone calls, but there are other tools out there that can do something similar. Read the article here.

Google will announce Tuesday pricing, features and performance guarantees aimed at companies ranging from start-ups to multinationals to win business from Microsoft, IBM and Amazon. The New York Times gives us examples of how Google's inking cloud deals with companies like Snapchat, a photo-swapping service.

Management at the Lost Lake restaurant in Seattle kindly asked a patron to leave. The restaurant's policy does not allow patrons to film or photograph other patrons in the restaurant without their permission. Needless to say, the patron would not remove the glasses. The patron, Nick Starr, didn't go quietly, according to a post on Facebook, which has since been taken down.

It's at least four years into the future, but Amazon CEO Jeff Bezos told "60 Minutes" on Sunday evening the company is testing delivery of packages using drones. The service, Prime Air, would use the drone technology to get packages into consumers' hands within 30 minutes after clicking the buy button. The drone or "octocopter" would pick up packages in a small yellow bucket at the company's fulfillment centers and fly them to customers.

Google had added new features in AdWords Scripts such as Ad Rotation settings, support for identifying entity types, and retrieval of deleted objects. Anash Oommen explains the features in a short post and the nuances to the changes, such as the inability to return deleted objects by default when it comes to backward compatibility issues.