Kevin Lee points to unique challenges B2B online marketers have when moving from search engine marketing campaigns to social media. He explains the nuances and how to overcome them. In paid-search campaigns, for example, keywords used by consumers and business buyers are often identical, and even dayparting and geotargeting only increase the odds that a campaign will attract a business searcher based on critical keywords. Social media presents even more challenges, per Lee. While social targeting options provide benefits, there are tradeoffs. He explains. Read the article here.

Bump CEO and cofounder David Lieb in a blog post on the company's Web site tells us that Google will shutter its mobile apps on Jan. 31, 2014. Google acquired Bump, along with another app by the company, Flock, in September 2013. The heads up that Google will remove the app from Apple App Store and Google Play gives users 30 days to export their data.

The U.S. Patent and Trademark office granted Google "a system for electronically creating comic strip communications" that people can integrate into social networking Web sites and apps. The self-serve method requires receiving text from the creator, selecting a theme for a comic strip from a database server based on the text, and entering a title or headline. The pieces of content help to create the strip.

Microsoft will pay $11 million to buy 200 acres of industrial land in Port of Quincy, Wash. to build a second data center, reports the Seattle Times. It's not clear whether the data center will support cloud services, process Bing search queries or support some other type of data requirements. The latest is Microsoft's second in Quincy, which built its first one there on 75 acres in 2007. The deal boosts the area's economy, but the Seattle Times reports some residents have raised concerns that the server farms with diesel-powered backup generators may pollute the air and could increase cancer …