Macy's said it will cut 2,500 jobs to reorganize the company's workers. It will reassign some to add positions in online shopping-related services, and warehouse support. The changes will leave Macy's with about 17,500 workers, but the company said it also will keep hiring employees in online operations, direct-to-consumer fulfillment, and new stores.

Matt Cutts published a video telling publishers that distribute duplicate stories on different URLs that they can use the rel=canonical tag to consolidate PageRank, which he explains gets divided among the multiple articles. He suggests using the rel=canonical to point to one home URL to help clarify the article's position with Google's search engine.

While likely a few deceptions short of a scandal, BuzzFeed is calling out Yahoo for using “user reviews” ostensibly written by Yahoo employees to promote its new Yahoo News Digest app. “The substance of the reviews seems, even at first glance, to be questionable,” BuzzFeed reports. A Yahoo representative tells BuzzFeed: “Employees were not instructed to write reviews.” 

Technology that pushes local and timely information to the mobile phone owner based on location and time of day. That's Aviate, an intelligent home screen app for Android smartphones. Yahoo acquired the company. Yahoo CEO Marissa Mayer announced the acquisition earlier this week. It signals the beginning of Yahoo's move into ubiquitous search for its more than 400 million monthly active users accessing Yahoo content on their mobile device. The video accompanying The Next Web article explains how the woman using Aviate "doesn't have to look for useful information. It just changes."

LinkedIn has built functions during the past few years to support content marketing. Jason Miller provides details about the services, but suggests that before brands get started they need to build a company page to have a presence on the network. He invites marketers to connect with him on LinkedIn. Listen to the interview here.

Days after Ford CEO Alan Mulally said he would absolutely not be Microsoft’s next CEO, Kara Swisher is reporting that the top job will likely go unfilled through February. Issues include the holidays; chairman Bill Gates’ packed schedule; Microsoft having to report second-quarter earnings toward the end of January; and the general distraction that is CES. “Internally, the leading [cadidate] is enterprise chief Satya Nadella, who is a favorite among employees due to his geekier cred,” Swisher writes in Re/Code. 

Researchers analyzed the top queries for health terms -- abdominal pain, headaches, shoulder pain, migraine and hundreds of others -- and tracked how the numbers of searches for those terms changed during the recession, from December 2008 through December 2011, compared with levels before the recession began. The study published in The American Journal of Preventive Medicine February issue reveals that stomach ulcer symptoms rose 228%, with 1.48 million extra queries, and headache symptoms, rose 193%, with 1.52 million extra queries. 

Ion has put together an infographic featuring 947 different companies that provide marketing software to show us the changes the industry has experienced. It covers 51 marketing automation vendors, 38 web content management systems, 39 content marketing products, 66 social media marketing tools, and hundreds of other offerings in categories of CRM, e-commerce, analytics, SEO, data management platforms, mobile marketing, and more.

The Triumphant, Google's newest transportation vehicle, shuttles employees to and from work in a catamaran. Google hired Multinational Logistics for 30 days to run two trips in the morning from San Francisco to Redwood City, and two return trips in the evening. It holds 149 passengers. The idea is to remove traffic from the roadways and transfer it to the bay.

Squeezing out a few more years of old technology or strategies that have kept your company going won't work to improve revenue -- it will only stifle growth. Eric Wheeler gives us some examples. He says it's like improving the technology around the ad without improving the ad format itself. Wheeler says it's like strapping a robot to a horse, because it will only move at the pace of the horse, despite the advanced robotic technology. Read the article here.