Ensighten's post-acquisition of TagMan finds Chris Brinkworth moving to Australia to lead the team as the regional director for Asia-Pacific. The company already works in the country with major brands like Air New Zealand, Suncorp, Allianz, GE Capital, and Medibank, along with 2DataFish, an online optimization and analytics digital agency.
At a recent conference, Playtabase demonstrated Reemo, a wearable device that allows users to control appliances and home automation systems through gestures rather than remotes or mobile phone apps. Motion-based commands carried out through the wearable device allows users to turn lights off and on, as well as televisions, alarm clocks and coffeemakers. It also can move cursors across a PC screen with a wave of a hand.
LinkedIn introduced Thursday a feature in Who's Viewed Your Profile to help users see where they stack up relative to others in their network. The How You Rank tool will also become available in mobile. It allows users to look at top profiles in their network to gain inspiration for changes in their own, and provides suggestions for ways to increase views.
Google has leased the former Palm Computing HQ in Sunnyvale, Calif., demonstrating how "the technology industry recycles the corpses of once-prominent companies." The 285,000-square-foot facility brings Google's holdings in the city to more than 1 million square feet, per Silicon Valley Business Journal. Sources told the journal that Google leased the complex last week. Other tech companies like Apple have also began to expand.
How many times have you gone shopping in a brick-and-mortar store and then connected to a browser to search on your smartphone for discounts and coupons? Some 61% of retail shoppers said they are motivated to shop in a retail store after receiving a mobile coupon in that store, and 65% said they appreciate mobile ads delivered to their smartphone while they are in the store. The stats, released by Fetch Thursday, compile answers to questions from more than 300 U.S adults ages 18 to 60 in an effort to analyze the impact of mobile devices on brick-and-mortar retail.
Google revealed in a U.S. Securities Exchange filing that it expects to spend up to $30 billion on foreign acquisitions as it expands into new markets categories such as hardware. Richard Waters explains that the insight was gathered from a letter to the Securities and Exchange Commission in response to questions from regulators about what it plans to do with its overseas cash -- about $34.5 billion as of the end of March.
Research From Unruly highlighting the life cycle of a viral video shows that the number of shares the average brand video attracts online in its first three days of launch has nearly doubled in the past year. More people search for content and then click to watch the videos. The average number of shares on the day following the video's launch jumped from 10% to 18% during the past 12 months, while shares in the first week also rose from 37% to 65%. The company released the study to showcase its pre-roll ad unit -- described as in-stream ads that ...
Google has updated the Panda algorithm to do a better job of weeding out what it qualifies as low-quality search results. The post points to a Twitter tweet from Matt Cutts confirming the change.
CNBC reports Alibaba could pull the trigger on its IPO during the first week of August. The company reportedly expects to receive feedback from the F-1 SEC filing in June, and then correct or clarify any issues raised, the news agency reports, citing sources.
Google released one of its most challenging doodles to date, a 3-D interactive Rubik's Cube, on its search page. Aside from waiting until browsers could handle support for CSS 3-D transforms, it meant being able to accurately capture the functions of Rubik's design. Rachel Edidin explains.