Moz continues to closely monitor its URLs to measure the effect of Google Authorship changes -- such as the author's photo no longer appearing in organic search results -- on its Web site traffic, and shares the results with readers. The site analyzed eight weeks worth of data, comparing its top 15 authorship URLS with non-authorship URLs. Here what Moz found.

The AdWords Dimensions tab let marketers identify the best times and days for their campaigns. Many know this as dayparting and ad scheduling. MargotdaCunha provides five steps to use this tool. The strategy aims to help marketers reallocate budgets to identify and increase visibility for certain ads and messages during peak hours. She takes us through the process of setting up ad scheduling, and provides tips on identifying trends and data.

A Nielsen study suggests one-quarter of TV viewers report they became more aware of TV programs in 2013, compared with the prior year, due to social media interactions. In fact, 15% of viewers said they enjoyed watching television more when social media was involved. Some 11% attributed social media to watching more live TV, and 12% said they recorded more programs in 2013 alone. The study doesn't tell us the percentage of TV watchers who searches for content related to the programming or advertisements.

One would think that Google would think it could do anything. Yet, the company says it’s having a tough time with Europe’s “right to be forgotten” ruling. “In a lengthy response to questions from the region’s data regulators, the search giant said that it often lacked enough information to decide whether it should remove links to Web pages to comply with European law,” The New York Times reports.