Google has issued a formal 130-page response to the European Union's accusations of monopolistic practices, suggesting the company is settling in for a long fight, reports The Verge. Google's objections basically center on the EU's perceived failure to establish a proper procedure in the case. Google calls the hefty fine inappropriate because of the unusual nature of the case and its willingness to settle the case with concessions last year. 

Didit announced Tuesday the appointment of Peter Stein to sales executive, bringing experience with business development, relationship building, networking, and direct and strategic marketing, specific to not-for-profit and corporate sectors. He also serves as president of the Direct Marketing Association of Long Island. Stein brings a wealth of knowledge in direct marketing, creative development, campaign planning, database marketing solutions, production management, and results analysis.

Search marketing agency Acronym and Web management and SEO provider Conductor have announced a partnership to support marketing campaigns. The partnership leverages Acronym's Keyword Objects search intelligence platform and Conductor's Searchlight platform. Content mapping aligns digital marketing with consumer intent by identifying gaps in Web site content and measures content performance with regard to a marketer's key performance indicators.

Larry Page wants Alphabet to ensure that engineers and scientists working on projects that have little or nothing to do with Google's Internet search and advertising business have the independence they need to develop products that could affect billions of people, reports CBC. Page spoke about the newly founded holding company at an event in San Francisco Monday evening.

Paul Allen's non-profit company, A12, launched a search engine for scientists Monday. The company's engineers believe the technology has the potential to advance the way companies like Google use AI to power search engines. The idea allows researchers to power through the millions academic papers available online to find that one.

Web sites by nature are global. Obviously there are issues around language to deal with, but Eli Schwartz points to bigger challenges around SEO and the domains to use. He serves on advice how to determine the top-level domain name to use. And after pointing out some flaws in international strategies by some of the largest companies, he says don't copying the big guys. Here's why.

Erin Sagin tells marketers how to set up Customer Match, which gives advertisers the ability to create and target a user list by uploading email addresses into the AdWords platform. Sagin outlines the process of setting up Customer Match for search in nine steps.