Eric Enge tells marketers three reasons why being better isn't good enough, and provides actionable steps marketers can take to move into the next phase of search marketing. He outlines three important factors that will force this change, such as the rise of Millennials, Internet-connected devices, and fundamental changes in advertising models.

Dan Shewan details how digital marketers can use Google Maps marketing as part of their digital marketing strategies. He touches on the essential features and things marketers should know such as Google My Business, as well as lesser known tips and tricks to help customers find your business.

Cardboard Camera turns the smartphone into a virtual reality (VR) camera with the Cardboard Camera app for Android. The app lets users take a 3D panoramic photo they can view in Cardboard.

Google’s Chromebooks now make up more than 50% of all devices in U.S. classrooms, CNBC reports, citing new data from Futuresource Consulting. Remarkably, that figure is up from less than 1% in 2012. “This news is, frankly, shocking," says Forrester analyst J.P. Gownder.

Ryanair Michael O'Leary says the company has launched a court action against Google and online travel agent eDreams, accusing them of misleading customers and not offering the best deal in search results. The company says Google did not serve up true Ryanair prices, initiated by eDreams, and claimed that the travel company created Web sites using the keyword "Ryanair" to mislead customers.

Michael Morgenstern, a filmmaker from San Francisco, built Search Is Back -- an engine to search Facebook -- after being fed up with how hard it was to search for information on the site. The new engine gives users menus to find people by city, relationship status, school, first name, and more on the social site. It also searches for photos, events, posts, and more. It's only for U.S. data.

Bobbi Kristina Brown's death, which came three years after the death of her mother, pop star Whitney Houston, drew tens of millions of searches and put her at No. 1 on the Top Searches on Yahoo list. Yahoo released for the first time the top searches across its network, including those on Polyvore, Flickr, and Tumblr. On Yahoo women throughout Hollywood, professional sports, and on the campaign trail dominated the year's top searches. In 2015, the Jenner family captured more attention than the Kardashian family, the color of a dress became a national phenomenon, and the iPhone remained at the top of consumer tech.

Google’s search engine is now encouraging users to save images they find to collections they can reference later on. Translation? “Watch out, Pinterest, you’ve got new competition,” TechCrunch writes. “In Google’s case … the new feature is only being made available to mobile users for the time being, and is only rolling out to those in the U.S.”

Yahoo’s board is reportedly planning several meetings this week to discuss selling off the company’s core Web assets. “The board is expected to discuss its options in sessions beginning Wednesday and continuing through Friday,” The Wall Street Journal reports, citing sources. “Directors are likely to discuss whether to proceed with a plan to spin off its investment in Alibaba … find a buyer for Yahoo’s gaggle of Web properties, or both.”