Bing Ads match types seem to be driving unexpected traffic, according to Andy Taylor. He tells marketers in a post that its clear Bing Ads is consistently serving keywords on queries considered by most to be outside of the realm of possibility given the match type of the keywords. He found it surprising that it even occurs, though they account for a very small share of traffic.

Reuters reported Friday that in 2014 Google, a Alphabet subsidiary, transferred 11.7 billion Euros -- about $13 billion -- to Bermuda in an effort to minimize the taxes it had to pay on its income through a little tax strategy Reuters call "double Irish, Dutch Sandwich." It allowed Google to pay the tax rate of 6% on its non-U.S. profits last year -- around a quarter the average tax rate in its overseas markets. Toby Sterling explains.

Yahoo has hired banking advisers and formed a special committee to explore its strategic alternatives, including a possible sale. “The company said the committee and its advisers -- Goldman Sachs & Co., J.P. Morgan Chase & Co. and PJT Partners Inc. -- are creating a process for reaching out to potential interested parties,” The Wall Street Journal reports.

How would search marketers use more than 90 days of data in Search Analytics? Zineb Ait Bahajji, a Google webmaster trends analyst wants to know. So she took to Twitter to ask the experts.

From the Liftware spoon to Porject Soli and Project Loon, Jurica Dujmovic runs down 10 of Google's smartest and wildest projects. Dujmovic says the sheer number of projects is the one thing that separates Google from other giant technology companies.

Aside from Google, tech giants are not rushing to publicly support Apple in its efforts to block the FBI from breaking into iPhones. “Asked about Apple’s opposition to the court order, representatives of Microsoft, Twitter and Facebook declined to comment,” The New York Times reports. “The range of reactions highlights the complicated set of factors influencing tech companies’ responses to government demands for customer data.”

Google CEO Sundar Pichai is supporting Apple’s opposition to a court ruling that ordered the tech giant to assist the FBI in breaking into an iPhone recovered from one of the San Bernardino shooters. “Forcing companies to enable hacking could compromise users’ privacy,” Pichai tweeted on Wednesday. Notes VentureBeat: “Pichai’s comment doesn’t suggest any big action on the part of Google.”

Need an AdWords question answered quickly? The Google AdWords team said they will offer 24-hour support on social media from Monday through Friday. Questions will be answered in English on Twitter, Google+, Facebook, and YouTube.  

Mobile phones are personal devices typically kept close to the vest of their owners. They hold telephone numbers and photographs that could provide clues into a person's personality, which is why marketers look to build relationships based on available data from the phone. It's also why Judge Sheri Pym of the Federal District Court of the District of Central California Tuesday ordered Apple to bypass security functions on an iPhone 5c used by one of the attackers in the San Bernardino, Calif., massacre during a holiday gathering. Hours later in a statement Apple CEO Tim Cook announced the company's refusal …

Jennifer Slegg tells us that Google is testing a new display format to separate information in AdWords Sitelinks when served in search query results. Rather than a dash the ad uses a dot. The change, strictly visual, could provide a quick comprehensive view of those taking a glance of the copy.