On-page SEO is no longer simple. Rand Fishkin explores eight principles that marketers need for on-page SEO success going forward. Fishkin delves into on-page SEO keyword targeting, as well as ways to conquer the world beyond keyword targeting. The tactics let marketers optimize on an individual URL to have the best chance of success in the search engines in 2016.

Gboard, a new app for iPhone users, enables users to search and send information, GIFs, emojis and more from the keyboard on the phone. Google says the tool allows users to find restaurant info, flight times, news articles and more. Results appear as cards with the key information front and center, such as the phone number, ratings and hours. With one tap, you can send it to your friend and keep the conversation going.

Microsoft plans to shut down its Chinese Web portal, next month, and focus on offering software and services for Windows 10 devices in the region. “The software giant, which is under investigation by Chinese antitrust authorities, said it plans to continue to invest in other business in the country as well as maintaining its research and development operations there,” The Wall Street Journal reports.

Moz analysts created four metrics to help determine the best keywords to use: Keyword Opportunity, Importance, and Keyword Potential. Peter Meyers explains the philosophy behind the metrics, some of the math, and how marketers can use these ideas to reinvent their own approach to keyword research.

Google will have new digs in NYC, a space on the renovated Pier 57 on the Hudson. The massive project will include 300,000 square feet of office space, 34,000 square feet of public space around the pier, an 80,000-square-foot rooftop park, and 21,000 square feet of waterfront esplanade north and south of the pier.

Mark Ballard tells marketers that since Yahoo struck the search deal with Google in October 2015, Merkle RKG has been seeing many more Google Shopping Ads, product listing ads (PLAs), in Yahoo search results. Merkle's data shows Yahoo began significantly increasing the use of PLAs as early as the end of March. The first spike occurred around March 18, writes Ballard. Partner share of desktop PLAs rose from about 4% to between 6% and 7%. On April 27, partner share rose sharply again to between 8% and 9%, he wrote.

Uncovering new keywords and appraising their value can become complex. Rand Fishkin shares a four-step process to discover and prioritize the best keywords for a company's SEO campaigns. It takes more than one source, says Fishkin, providing insight on how to explore other sources.

NetMarketShare released numbers for April 2016 showing the Google Chrome browser surpassing Microsoft Internet Explorer in terms of use -- not a surprise, considering that Microsoft now focuses its browser efforts on Edge for Windows 10. IE fell from 43.40% to 41.35% in April, while Google Chrome rose 2.57% to 41.66%.

Tried-and-true methods don't always work in the world of search engine optimization -- mainly because the world of search fluctuates as Google and Bing change their respective algorithms. Rand Fishkin takes us through some old-school SEO practices that he believes marketers should abandon in favor of more effective and modern alternatives. Fishkin explains.

A tweak here. A tweak there. Perhaps it looks like a mobile app? Google seems to be testing a new design for YouTube that presents a more modern search bar familiar to those using Google's Android apps and several Web services. The "upload" button has been swapped with an icon equivalent, with a more mobile design.