Google’s John Mueller on Wednesday moderated a Google Hangout panel fielding questions on Accelerated Mobile Pages Project (AMP). Questions like how to make sure pages will be discovered by Google and other search engines, and what are the resources to fix errors when validating AMP pages?

Larry Kim suggests remarketing lists for search ads may step in to replace paid search ads as a more affordable alternative as inventory flattens out and the cost per click continues to rise. He explains how RLSAs allow marketers to find conversions and clicks from people who will click through at twice the rate, half the costs, and triple the conversion rate. The biggest problem remains RLSAs only work when the consumer knows the brand. It doesn't bring in new customers. Kim thinks he found a solution, but explains it won't work for all brands. He writes that the "strategy will …

Marketers trying to run paid-search accounts in an expensive sector sometimes run into roadblocks when it comes to not having the budget to do the job. Pauline Jakober runs down eight tips for marketers to make the most of a modest budget such as bidding on brand terms, get creative with ad scheduling, exploring the Google display network, and more.

The Journal of Oncology Practice has published a study by two scientists of the Microsoft Research team showing that it's possible to detect pancreatic cancer in an individual by analyzing their Internet search history. The two say that based on the searches, the cancer can be detected even before it's diagnosed based on very early symptoms. Using anonymous search history of people diagnosed much later, the team managed to find clues and work backwards to review early signs.

Larry Kim tells marketers that the combination of new Google Maps Local Search ads and in-store conversions will become an amazing combination. To prepare, he provides seven tips that marketers need to know about AdWords' store visit conversions including how Google will use beacons and how many store visits are incremental.

Companies designing liquid crystal displays for hardware devices have been working for years to perfect the concept of flexible screens. Now one report finds that Apple has been granted a patent for a flexible wraparound screen making the concept of hidden advertisements a non-issue. In one filing with the United States Patent and Trademark Office (USPTO), Apple outlines an electronic device with a wrap-around display. Apple was awarded the patent Tuesday.

From $3 billion to $5 billion, Recode considers the wide range in bids for Yahoo’s core assets. “Think about this a little like there is a house called Yahoo that a few people are looking to buy,” it writes. “With a little paint and some renovation, some think its value could rise; others are worried about termites … Lots and lots of termites.”

India officials at the Defense Ministry have denied Google security clearance to use its Street View service, which allows users to have a panoramic view of places in cities, reports The Hndu. "The Defense Ministry said it was not possible to monitor the service once it was launched and it would be detrimental to national security,” reports the publication, citing a senior government official.

Could people really be searching more for "Hillary Clinton Indiana" vs. "Hillary Clinton Crimes"? A video seems to suggest no, based on Google Trends results. The search engine's autocomplete function, which is suppose to show the top searches, suggests yes. Those who produced the video suggest an alliance between the Clinton campaign and Eric Schmidt, the chair of Google’s parent company, Alphabet. The same query does not return the same answer on Bing and Yahoo. Vox has a simpler explanation.

Yandex has built its personalized content recommendation technology Zen into its browser. Based on artificial intelligence technologies, Zen uses the company’s Web index to pick stories, images, videos and other content.