While advances in technology have delivered incredible advances for society, they are also forcing us to question societal assumptions.
Everyone in TV is focused on the tip of TV's inventory (like an iceberg) that is highly visible, while missing more valuable long-tail inventory.
If you're upset by the campaign that Nike put forth, you really need to do some self-evaluation.
There's a perfect storm of forces converging that requires ad industry insiders to do some deep navel-gazing.
Questions to ponder --- about the balance of security and human rights -- on the 17th anniversary of 9/11.
Marketers, driven by the promise of lower cost and better/faster execution, often find the grass is not much greener on their own side vs. on the agency side.
Here's what we could do as an industry to make advertisers' wishes come true -- maybe not exactly practical, but pointing us in the right direction.
As the use of data continues to consolidate, we have entered the beginning of the period when consumers will start to determine who can use their data, when and how.
The Flat Earth Society is a real thing, with its own website, and -- of course -- its own Facebook page. How can this happen in 2018?
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