It might not surprise you that not everyone in our industry defines CTV the same way, and the gap between definitions is enormous.

When did we start forgetting that creative media planning is better than simply buying everything as efficiently as possible?

Like so much of our media environment, basing survival of local news on advertising revenue is a sure recipe for disaster.

The future of technology shouldn't be shaped by Silicon Valley alone -- it should be shaped by those who will live with its consequences.

If you are in the market for a sponsorship plan of any kind, please apply the mantra "buy what you need and use what you buy."

Readopting start-up practices, even in companies that are many years past their founding days, creates significant advantages.

The marketer in me absolutely loves that these brands are being resurrected and used to convey something to a new generation.

If we follow a band, we also get part of our identity from that band. And when that band breaks up, we lose a piece of ourselves.

Nowadays we're expected to provide an ever-expanding universe of passwords:: uppercase, lowercase, numbers, your first pet's zodiac sign, and probably a blood sacrifice too.

For disagree and commit to work, members of the team have to be willing to articulate and advocate for their point of view.