If you are targeting less than 10% of the U.S. population, you have no reason to be spending money on broad-reaching media like network TV.

Just like web and app services have been making their money over the past decade or two: Selling you, the user, as the product.

Two trends are starting to emerge: First, too many publishers are spewing content that is divisive and separationist.

Why do young men need influencers for advice on how to be a better man? Especially from someone whose only qualification is a TikTok account.

Here's what happens when we stop noticing where the funny ends, and the truth gets turned into a blurry world of amplified misinformation.

Because of their limited access to data on RMNs, brands can't export first-party data to use for targeting campaigns on other platforms.

If your agent knows more about what it is doing, and not doing, than you do, you will be at risk.

Did you really think AI would be ad-free? Advertising is the bedrock of the internet, whether you like it or not.

After experiencing an AI fail, I learn the difference between a bot and an agent.

The bingo squares were a map of collective readerly sins and quirks: "I prefer audiobooks." "Dog-eared pages instead of using a bookmark."