A new academic research study conducted by Facebook and Northwestern University found the seemingly self-serving conclusion for the walled garden: That empirical, randomized controlled trials …

When it comes to video advertising, TV is still king, but digital video is growing fast. According to Nielsen, digital video advertising is driving significant …

Netflix is ending its five-year partnership with Disney-owned Marvel, which includes canceling all five of its original scripted series based on the characters, Iron Fist, …

After showing signs of rebounding, the automotive ad market will lag the expansion of the overall ad economy this year due to impact of the …

In what may be the most in depth analysis ever of TV viewing patterns across the generations, IPG Mediabrands' Magna unit has published new data …