by on Mar 10, 7:44 AM
Spending on political advertising through local media channels will reach $7.1 billion this year, up $500 million from a prior forecast.
by on Mar 9, 12:31 PM
Digital media channels with TAG certification last year had an overall invalid traffic rate of 0.53% in select European markets, little changed from 2018.
by on Mar 9, 12:31 PM
Mobile devices are the most important way for advertisers to reach black audience groups through digital media.
by Joe Mandese on Mar 9, 12:19 PM
While only half of ad executives have explicit plans to utilize artificial intelligence in their advertising, only a third ever see it playing a role …
by on Mar 5, 4:05 PM
About half of consumers said there are too many video subscriptions and they want one place to access all content.
by on Mar 5, 4:05 PM
About a third of consumers said the maximum length of non-skippable ads they would watch without it taking away from their streaming TV experience is …
by Joe Mandese on Mar 5, 3:49 PM
The supply of connected tv (CTV) has more than tripled over the past two years, accounting for nearly half of all digital video ad impressions …
by Joe Mandese on Mar 5, 9:51 AM
For all the industry hype surrounding the shift of clients bringing their programmatic media-buying in-house, a significant number of big marketers have regrets and remain …
by Steve Sternberg on Mar 4, 3:04 PM
In this week's report, I examine how the spread between young and old viewers is growing, though overall viewing remains stable.
by Joe Mandese on Mar 4, 2:54 PM
Only 15% of undergraduate students at American colleges and universities perceive the ad industry as operating ethically, according to findings of a study of professors …