by Joe Mandese on Mar 11, 5:25 PM
Over-the-top (OTT) and mobile devices are the "go-to" interface for consumers to watch video programming, not TV. That's one of the findings of a just-published …
by Joe Mandese on Mar 11, 1:50 PM
Currently, only 46% of U.S. households are defined as "omnichannel" shoppers, meaning they use a combination of online and offline channels throughout their household purchase …
by Joe Mandese on Mar 11, 1:10 PM
Media companies depending on advertising, theatrical and theme park revenues are most at risk of losses due to the impact of the Coronavirus, according to …
by Joe Mandese on Mar 11, 12:57 PM
While digital media are frequently bought on the basis of behavioral and/or identity-based data, context still matters for many brands, and new research conducted by …
by on Mar 11, 12:39 PM
More than 70% of U.S. women consumers said they would change their buying behavior if a company displayed a negative gender stereotype.
by Joe Mandese on Mar 10, 3:48 PM
While major national advertisers appear to be doing a better job of paying the media, they've increased the amount of time it takes to pay …
by Joe Mandese on Mar 10, 11:45 AM
At the height of China's Coronavirus outbreak, the nation's population dramatically altered their media consumption habits, diverting two-hours-plus daily to researching the epidemic online, according …
by Joe Mandese on Mar 10, 9:18 AM
Advertising and media industry researcher and consultant The Myers Report has revised its 2020 outlook for media advertising growth downward to +4.8% from its previous …
by Joe Mandese on Mar 10, 9:05 AM
The vast majority (88%) of users of so-called app-based "offerwalls" value such offers, while 45% would stop playing app-based games if they were removed. The …
by Joe Mandese on Mar 10, 8:56 AM
In a seemingly counterintuitive projection, a well-regarded equities researcher this morning issued an alert for Netflix's streaming revenues due to the impact of Coronavirus. The …