by Robert Williams on Apr 5, 2:37 PM
Fewer than half of marketing decision-makers are using customer behavioral signals for journey orchestration.
by Robert Williams on Apr 4, 3:28 PM
About half of CTV users said streaming ads are more relevant to them than traditional TV ads.
by Robert Williams on Apr 3, 2:49 PM
TikTok also is a driver of ecommerce for users, 22% of whom said they had sold a product or service through the platform in the …
by Robert Williams on Apr 2, 2:38 PM
Traditional digital channels will outpace connected television and streaming going into the 2024 upfronts and NewFronts.
by Robert Williams on Apr 1, 2:04 PM
Almost two-thirds of American men said it's acceptable for brands to create ads or content with generative AI, compared with 57% of women.
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