The dialog and commentary found in social media help to build online communities among others who share similar experiences.

Nine percent of Black superfans are regular viewers of sports commentary, compared with 2% of the general population, according to Nielsen.

A combined performance and brand approach increases median revenue by 90%.

The social-media platform known for user-led communities has more room for growth compared with some rivals.

User-generated content from everyday influencers and subject matter experts is an important source of trust.

Other kinds of companies, such as those in the financial services, healthcare and technology industries, are more likely to say they use Gen AI for …

Brands need to prepare for the uncertain reactions from consumers to Trump's efforts to disrupt the status quo.

The streaming pioneer has the highest reach and engagement per user, creating more opportunities for users to engage with content.

Nearly 71% of marketers say their performance TV budgets are increasing this year.

Beginning with this week's edition, The Sternberg Report will publish a monthly critique of TV series falling within my definitions of "The Good, The Too …