If the past is prologue, the economic disruption created by the COVID-19 pandemic would logically put environmental issues like climate change lower among top consumer concerns. That's what a recent
report from GfK seemed to suggest, but some new polling by the Global Web Index (GWI) suggests that a majority of consumers believe the pandemic has made it more important for them to reduce their
personal carbon footprint.
It's been nearly two years since Amazon became part of digital's Big 3, replacing Microsoft as the third largest supplier of digital advertising inventory behind Google and Facebook, and its
trajectory continues to accelerate as the lines dividing advertising and commerce continue to blur. Amazon is on track to generate $16.41 billion in advertising revenue this year, and increase of 29%
over 2019, according to estimates released by the equity research team at UBS.
Almost half of people ages 18-24 said all or most of the advertising they see is relevant, the highest among any age group.
Months into the COVID-19 pandemic, a significant percentage of ad industry execs say their physical, mental and emotional health have deteriorated, but they are tracking about the same as average
American consumers, a survey of U.S. ad industry execs fielded by Advertiser Perceptions for MediaPost has found.
The growth of COVID-19 TV news content has come with higher overall TV news viewership and slightly higher "scatter" overall ad pricing for cable.
The biggest brands dominating the post-pandemic programmatic marketplace have been Verizon, the U.S. government (presumably the CDC), Facebook, Amazon, and AT&T. That's the finding of a fascinating
analysis of data derived from APIs and various programmatic trading partners by STAQ Insights, which delineated them in a series of charts plotting the top programmatic brands over the course of the
first 20 weeks of 2020.
Even as brand begin speaking out about the racial protests spreading across America, Morning Consult has fielded new research asking U.S. adults how brands should respond. The chart above shows the
net favorability to the top responses, including helping small businesses impacted by the looting, providing more security or closing at-risk stores, donating to community cleanup efforts, racial
sensitivity training and making explicit statements supporting protesters and police.
The stay-at-home impact of the pandemic has been good for many media, and now new data from the equity research team at UBS shows just how good it's been for the cable TV and broadband industry in the
U.S., more than doubling cable subscriber growth estimates in the U.S. for the second quarter, and actually turning a negative broadband subscriber outlook into a positive.
Standard Media Index, which has emerged as the market leader in competitive ad-spending intelligence via a "pool"-based system that taps directly into the media-buying processing data of major ad
agencies and clients, is substantially expanding its pool and is also expanding geographically. In the U.S. market, SMI is adding apex media-buying agency GroupM, as well as Horizon Media, Canvas
Worldwide, RPA and MDC Partners' Assembly. The additions boost its coverage of media-buying billings by 25% to just under $90 billion in ad spending by national marketers in the U.S..
The CW, Fox News Channel, Hulu, ABC and Sling TV showed big gains in the number of programmatic ad impressions from April 5-May 16 on the Roku Store.
Consumers want trust, transparency, understanding and reliability from automakers, says Hannah Keshishian, Mintel automotive analyst.
As the nation and the world recover from the ongoing effects of the COVID-19 pandemic, a majority of consumers believe society should prioritize decisions that effect climate change vs. prioritizing
decisions that impact the economy. That's the top-line finding from Ipsos' just-released "Now What? Climate Change & Coronavirus" report.
Two-fifths of marketers have already felt "morally uncomfortable" about their company's use of consumer data.
Quibi has been garnering top reviews -- higher than other streaming services -- after it launched with an underwhelming number of downloads.
Finish on a moment of high emotional intensity and your video ad is far more likely to be recalled.
WPP was the winningest of Madison Avenue's major holding companies during Q1 both in terms of total new account wins and gross billings, according to the latest edition of R3 Worldwide's agency new
business report.
Global SVOD to be dominated by five platforms with combined paid subscribers totaling 1.2 billion, according to a new Digital TV Research projections that factor in the effects of COVID-19.
Warc is predicting global ad spend will slump 8% this year, according to "Campaign". However, UK ad spend is due to reduce by more than 16%, second only to France's 18.7% decline.
"Advertising investment is set to fall 8.1% - $49.6 billion - worldwide this year," WARC Head of Data Content James McDonald writes in "The Impact of COVID-19 On Ad Investment," noting, "This compares
to a pre-outbreak forecast of +7.1%, equating to an absolute downgrade of $96.4 billion.
The Interactive Advertising Bureau (IAB) has published some valuable research -- including a series of ongoing tracking studies of the buy-side and the sell-side -- during the COVID-19 pandemic, but a
new report released today is a selective amalgam of third-party research suppliers that appears intended to cast a positive light on digital media, per se.
'What goes up must come down' may be a core principle of physics, but it also apparently applies to digital media during a pandemic. While digital ad spending has increased 16% year-over-year,
according to the IAB's and PwC's just-released "Internet Advertising Revenue Report," average CPMs have actually declined a corresponding 16%, according to a separate report on "COVID's Impact On
Pricing," also released today by the IAB.
Personalized email is drawing investment -- but not as much as targeted promotions and web experiences.
The big surprise from the pandemic's initial impact on marketing is that it didn't necessarily collapse advertising -- especially digital -- and that it is actually accelerating the digital
transformation of businesses, and potentially industries, GroupM's Brian Wieser said during an IAB webcast Thursday, adding that relative to the impact it will have on overall GDP, the effect on
"advertising may not be as pronounced."
First-quarter 2020 showed YoY ad growth, but the COVID-19 pandemic created significant pricing pressure on CPMs, with digital falling 16%. The IAB released its 2019 Internet Ad Revenue Report
Thursday, and included separate insights on Q1 2020 revenue and the second edition of its Coronavirus Impact Report on publishers. "We're seeing in this new CPM study that connected devices are
experiencing the least impact," said Sue Hogan, SVP of research and analytics, IAB.
The number of COVID-19-related TV ad creatives airing on national TV and local TV stations doubled from the end of March through mid-April, Nielsen says. For the week of April 13-19, COVID-19 messages
tied to major brands represented 19% or 491,839 ad units of the total amount of U.S. ad units on national and local TV -- 2.62 million during that period.
It's the newest form of product placement, but the fastest-growing one, and given the shifts in viewing taking place during the COVID-19 pandemic, streaming TV services are likely to expand their
share of the overall product placement business. Those are some of the top line findings from PQ Media's just-released annual Global Product Placement Forecast.
"Brands need to have a balance, but we see campaigns today skewed too much toward performance marketing because this gives them immediate payoff," Kantar Managing Partner of Brand and Marketing for
ROI Satya Menon said.
Online is proving to be the most measurable and best-performing alternative for effective and measurable communication, S4Capital Executive Chairman Sir Martin Sorrell said.
HBO Max tripled its marketing spend for the week of May 10 vs. the previous week in preparation for its launch today. Average spend of all premium services has been $20 million a week for TV, digital,
and print media since March 1. On TV, MediaRadar says, HBO Max has been running on-air ad promotions on sister WarnerMedia networks TBS, CNN, and Adult Swim, as well as advertising on ABC and Fox.
The political divide over the severity of the COVID-19 pandemic is growing wider according to a tracking studies of American voters by Gallup and the Knight Foundation. The studies show that the vast
majority of Americans registered as Democrats or Independent voters believe that COVID-19 is more lethal than the seasonal flue, while most Republican voters do not. The dichotomy between the two
groups actually spread between late March and mid-April, even as the COVID-19 death toll began surpassing historic season flu tolls.