Last week, ConsumerBase CEO Larry Organ made the case for hiring two search firms (or having two separate search teams, at the least) in a Chief Marketer article . And Lee Odden offers up a rebuttal of sorts with this post, which details the problems inherent with having two separate companies working on SEO.   First off, is the confusion that can come from having multiple heads making changes to the Web site. "With many web sites, it's enough of a challenge to get all the client side stakeholders on board with the changes in content processes …

If you want your site to rank well, don't use Flash! That's been the mantra of many an SEO, but Adobe has been working diligently to eradicate that stigma. And the Web design and tech firm has moved closer to having search-friendly Flash, announcing that the Googlebot can now "read" Flash files and extract text and links. So while the images and animation within Flash files are still non-crawlable, text files like the words-on buttons and URLs will be. Adobe is providing both Google and Yahoo with a special Flash player that will enable them to "introspect and …

"Advertisers that aren't buying non-English keywords, writing search ad creative in other languages and optimizing landing pages for non-English speakers are missing out on huge revenue opportunities." So says Alicia Morga, CEO of Consorte Media, an interactive ad firm that targets the Hispanic market. Morga serves up a primer for running a Spanish-language search campaign, starting with the keyword selection process. "First, identify your top keywords in English, and then, find the equivalent in Spanish," she says. And make sure you run your choices by a native speaker who will be able to tell you if your literal …