Testing how existing and potential customers react to a specific landing page can help identify better ways to reach that target audience, identify engagement and increase conversion rates. So, Joe shares a few tips to test landing pages. For example you can use Google Website Optimizer to run tests, as well as monitor and make adjustments as needed to the pages in one location. Joe also provides insight on how to position headlines, body copy, call to action, and something he calls "credibility symbols."

David Weir tells us about a tool from Fliqz released Tuesday aimed at driving video content to first-page Google rankings. Weir writes that the tool, SearchSucess, provides a bit of "cut and paste magic" through Google's Webmaster Tools to optimize content.He explains how the tool works, and provides a bit of information about pricing. And according to the company's CEO, out of 1,000 videos submitted via SearchSuccess during beta testing, nearly 700 received first-page rankings on Google and more than 200 attained the number-one search rank.

Brad Geddes summarizes a series of updates to AdWords that Google has made during the past month. The series of small changes add up to "quite a bit of innovation," he writes. These updates include AdWords Editor, Product Listing Ads, Ad Planner, News Alerts, Sitelinks, along with tools for mobile users, and conversion tracking. In an episode of Mobile Attitude, Sasha Akin at Redfin, an online company that helps people buy real estate, explains how the company relies on a mobile application for AdWords. The company wanted to know how many people were using their iPhone application, as well as …

Barry Schwartz tells us that at PubCon, Matt Cutts explained Google's introduction of new ranking factor Site Speed into the algorithm, which will take into consideration how fast a site or page loads. In the future, faster Web pages will rank better than slower ones. Page speed is a factor in the search ad AdWords quality score and there is a push to make it a factor in the organic ranking algorithm, which has more than 200 factors in the algorithm, Schwartz writes. A video explains the rollout of Google Caffeine in January 2010, and introduces Site Speed.

Rand Fishkin shares insights from search gurus--Matt Cutts, Vanessa Fox, Derrick Wheeler--who spoke on a panel at last week's Pubcon conference in Las Vegas. The topics included keyword repetition, walking away from banned domains, how to buy links, and ranking factors. Cutts shared that spammers frequently block archive.org from crawling and storing pages, which tells search engines the site has lots of spam. He also provides tips on what to do if Google bans your site from being indexed. The advice might surprise you. And, at the end of the post, Fishkin throws in a few tips from his own …

What is the best way to optimize Twitter tweets in organic listings? And, how can the tweets gain relevance and authority? Julie Batten answers these questions now that Google and Microsoft have agreed to index tweets. The post links to a few recent articles offering up tips for optimizing Twitter posts that could index in search engine queries. Keep in mind many of the traditional SEO tactics, Batten writes.

Google is working on a research project aimed at making the Internet faster. No, it's not Caffeine, but it could replace the HTTP protocol, the fundamental technology driving the Web. The technology, spelled "SPeeDY," is designed to minimize latency through such features as multiplexed streams, request prioritization and HTTP header compression. The description may seem a bit heady, but at the core it's an application-layer protocol for transporting content over the Web. Mike Belshe says 25 tests have been successfully completed in which pages load up to 55% faster.

Clicker has launched, providing viewers with a means to search for television content on the Web. The site indexes about 400,000 full-length episodes from more than 7,000 shows across 1,200 content sources around the Web, according to Jason Kincaid. He writes that the search engine offers a Playlist function that includes DVR-esque features, such as new episode alerts and season passes. Clicker also suggests shows you might like to see based on those viewed in the past. Then there's integration with Facebook Connect, along with content from both Amazon Video on Demand and Netflix's Watch Instantly.

Ben Gott tells us how to analyze keywords in Google Analytics. First, he attempts to dispel misconceptions and cut through the confusion by defining such terms as "long tail" vs. "longer keyword." A few graphs and charts help to put the process in perspective, and step-by-step instructions provides insight into building a custom report to analyze the data. Gott also provides a list of ways to look at the data to get the imagination pumping. For example, segment the longer and shorter keywords to analyze the performance of major search engines to determine the one that does the best job …

Small businesses have a unique analytics challenge: They typically spend about $2,000 per month, which isn't enough to generate a statistically valid sample of data in a short amount of time. While you might not know if data is missing or statistically wrong until it fails, there are a handful of solutions to try, suggests Kevin Lee. Some include waiting it out, clustering like keywords, and trying to attribute offline conversions behavior to the campaign. Lee provides a checklist to help you get started.