• Link Growth Patterns
    How do some search engines tend to interpret typical link growth patterns? Rand Fishkin takes a look, providing insight on what happens when the media blitz dies down after you've launched a company Web site with a massive media relations effort. The spike and sudden drop-off in link acquisition can cause some serious problems in the search engine rankings. Don't assume marketing will take care of everything. In a video, Fishkin demonstrates a better, more natural, way to build growth through links.
  • Local Search In Google Place Pages
    Google has made some changes in its display format for local business listings, Mary Bowlings tells us. The display format, "Place Page," provides a Web page template containing information that Google gathers about one specific place. Bowlings explains SEO experts have several "controversial" concerns about Place Pages. The first centers on whether the Place Page data will outrank a company's business listing in search engine queries.
  • Paid Search Opportunities
    Jason Tabeling looks at how to leverage the relationships between search engines and publishers for more effective paid search campaigns. He also discusses referrer reports, content and site tagging, and unique opportunities for paid search through specific engines. For example, he explains that Yahoo is the only engine offering the ability to block ads from being displayed in search campaigns, through a feature called Blocked Domain Tool.
  • Malware Attacks Through Google Search Results
    Brian Prince explains how security software maker Cyveillance discovered hackers that use Google search results to distribute malicious malware. When people click on the links in Google search results they are routed to sites that attempt to download malware to their computers. The post tells us the attack only happens when the compromised blog site determines the person arrived at the site by way of Google.
  • Microsoft Gains Could Turn Bad For Yahoo
    Aaron Goldman gives us a timeline and analysis of Microsoft Bing's rise in U.S. search market share. Microsoft's search engine, unveiled earlier this year, has been struggling to gain ground and take share from Google. Although Bing has showed improvements, Goldman finds a flaw in the strategy. He points to the latest comScore numbers that reveal Microsoft and Google have been gaining share at Yahoo's expense. So, what's wrong with that?
  • SEM Supporting A Global Brand
    David Roth walks through the process of setting up a sample campaign for a global brand. He tells us how to mine data from analytics tools to track and optimize the campaign. He runs through tips on optimization vs. analysis tracking, along with the actual campaign launch. This short but informative post also provides tips on looking for the data to support the analysis, and determining the best day of the week to release a campaign.
  • Google Patent Shows Music Can Help You Turn Pages
    Have you ever worked in a place where management has asked you to turn down the music coming from your computer or the radio in your work space? Bill Slawski points to a related patent granted to Google this week The patent, originally filed on June 30, 2003, raises the question of what kind of listening music helps someone scan books best, and how a musical tempo might influence someone manually turning pages. The patent also links to three related Google patents that involve book scanning. Slawski tells us why Google might want to scan books manually, instead of …
  • Learn To Trust Your SEO Expert
    Stoney deGeyter tells companies that have outsourced projects to a SEO expert to stop worrying about making page edits, trying new SEO tips and tricks, and making large-Stscale changes. He admits that while business owners need to become aware of the progress being made by the SEO expert hired, they also need to trust that the person knows what's needed for sucess.
  • Charting Advanced Link Analysis
    Will Critchlow shares some data visualization tips to build advanced link analysis charts. A deep dive into a client's link profile gives him an excuse to mash-up Linkscape application programming interface (API) data in Excel. Although Critchlow used Linkscape data, SEO experts can use most any link analysis tool, he writes. Nearly a dozen charts in the post were generated using the histogram function in Excel running over Linkscape API data.
  • Searching through Taxonomies
    Bill Slawski tells us that a patent application published last week explores ways to return information directly to searchers, based on building taxonomies about specific people, places and things. Web page data provides the information. The application goes into detail on how it may build taxonomies, and how information gets served up in response to certain kinds of queries.
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