David Harry takes some time to analyze what he calls "real time social search," a combination of real time and social search on the Web. Harry defines the search perspective, describes what to consider as SEOs, and provides data from a recent poll in SEO Dojo to support his thesis on why SEO should care about RTSS.

Google has been moving away from getting people to click on results in search queries by putting more information in the results. But as Rand Fishkin points out, getting consumers to click could create huge opportunities for brands. Fishkin points to an interesting Pontiac ad that provides a surprise at the end of the clip. The ad, produced by agency Leo Burnett Detroit and uploaded to YouTube in 2006, promotes the Pontiac G6 Sedan. Even in 2006, companies told consumers to Google their brand. Although the marketing message is four years old, Fishkin calls it "a brilliant marketing move" today.

Use key phrases in the title, target key phrase in the body copy, and cross link pages using the target key phrases. Sage Lews agrees that none of these tips are revolutionary, but they make a big difference when optimizing a site.

Rishi Lakhani analyzes the influence HTML 5 has on SEO. He reminds us any markup change influences how search engines read coded links, and suggests major media owners need to start taking HTML 5 more seriously, if only to ensure they do not lose traffic opportunities because of lack of iPad support. Lakhani points to shifts on how engines view text and video, what this means for SEO professionals, and presents a list of resources.

Facebook released a new redesigned homepage that better positions the search box in the top center space on the page. Loren Baker explains that Facebook Search expands search assistance in Facebook through multiple ways, such as a partnership with Microsoft Bing and more personal search data from Facebook subscribers.

In a YouTube video, Google's Matt Cutts responds to a user-submitted question asking if Google removes PageRank from links on pages that no longer exist. Chris Crum explains while that's a given for seasoned SEO professionals, many small business owners, or those starting out in the field, may not know this. Crum notes that the power of links in PageRank may resonate, but that doesn't mean content continues to perform well based solely on links. He tells us how to keep getting the most from links on old pages.

While clicks are great, conversions make you money. Whether it means getting people to download a white paper or buy a product, it's never easy to increase conversion rates. Amber tells us how to do so with minimal time, effort and money. She reminds us to add precise verbiage in buttons that convey the message, position the call-to-action in a place people can easily see it, and more.

Maciej Galecki explains testing how search engine spiders determine crawl priorities. The lengthy post full of charts details backlinks, the importance of Web pages verses architecture, best time to introduce additional links, indexes, and more. One of the tests Galecki ran reveals the changes in indexation ratios when introducing more links to subsequent ad listings pages.

SEO and PPC are not always a great choice for local businesses, Brian Carter writes, but the reasons these techniques don't work all the time says something about the businesses, what they should do next, and what makes a good business in a certain niche. He also points to factors that can lead to success using SEO and PPC

Everyone wants faster page-load times, from SEO gurus to Web site visitor. Darren Slatten steps through one small part of speeding up the load process: WordPress comments. The problem is, comments in WordPress slow load times, according to Slatten. For example, adding 18 comments to his blog post made it 37.2% slower, he writes. So Slatten explains ways to deal with this issue.