People who turn off JavaScript on a computer to browse the Web can affect a marketer's ability to track clicks. Jen writes that Google Analytics helped her discover the reason why some click-to-call ads didn't track for a client. She also describes a variety of solutions depending on your time and budget if you find tracking issues due to a lack of JavaScript support.

Microsoft announced a new version of Bing Maps Thursday at the TED 2010 conference. The application relies on what the Maps team calls Spatial Search, which unites data and content. The team has integrated the technology with WorldWide Telescope, a project in Microsoft Research. The updated Bing Maps will allow people to walk outside in Streetside mode, look up, and see what's above wherever they stand. For instance, from the street view they will see star constellations. The tool also will allow people to set the time of day. Are advertisements on building and billboards next?

Yodle, a company that helps businesses advertise online, launched Yodle Organic, a product to help local businesses increase Web traffic and SEO, according to Cody Barbierri. The product, released shortly after the company announced its fourth funding round, give companies insight into building Web sites, attracting traffic through link building, and more -- through a dashboard that monitors Web site traffic and generates reports.

Without a clean and crawlable Web site structure, you can "build links and optimize content until the cows come home," but your efforts likely won't make a difference in site optimization, according to Glenn Gabe. So, he takes you through domain strategy recommendations, security risks, and methods to fix a disconnected blog. He shows you how to build more strength in the core domain and leverage content to build traffic, links and more search power that can lead to better rankings.

Bill Slawski tells us about a recent Google patent application that provides details on why Google is showing additional information in search query results, such as how many posts are in a thread and how many authors participated. Google describes one advantage of showing this kind of result: It provides someone searching with an integrated view of a discussion thread that may include many similar posts, a description that might remind you of Google's Living Stories tool.

Tracking code basics and plug-ins for analytics are two topics Sam Niccolls analyzes in detail, adding charts and graphs to demonstrate a point. While he focuses on Google Analytics, many of the concepts discussed are applicable to other Web analytics platforms. For instance, Niccolls explains one major benefit of analytics is the ability to set custom variables in most applications. In EpikOne the most powerful is the visitor level custom variable that allows you to cookie a visitor across multiple sessions.

David Leonhardt provides some thoughts on how much HTML a SEO needs to know and points to resources on writing HTML code. But he also takes the question to the Twittersphere to pulse a few SEO colleagues. Unanimously, the answer is yes -- but some of the reasons why might surprise you.

Better segmentation within the search partners networks, finer options for conversion tracking, targeting ad site links at an ad group level: Matthew Umbro lays out a wish list for Google to add these features into AdWords. He explains that though it's an "amazing advertising platform," there's always room for improvements. He wrote the list by analyzing various keyword tools.

Carrie digs into Yahoo's newly launched network distribution setting to give advertisers and marketers insight into the tools. She explains the three options: depending on distribution settings, advertisers gain different levels of control for keyword bids.

If you're a bit confused about Google advertising products, here's the lowdown on each from Neal Mohan, who explains the benefits on everything from AdSense to DoubleClick Ad Exchange. As an interesting side note, Amelia Dawson tweets in Twitter a link to a chart that provides insight into why some agency clients have stopped using AdWords.