U.S. President Barack Obama has begun to use Google AdWords to promote his Wall Street reform agenda, using keywords related to embattled investment bank Goldman Sachs, according to Patricio Robles. Do a search on Google for "goldman sachs sec" or "goldman sachs fraud" and even "goldman sachs" and you're likely to find an ad from the President's office, Robles explains, providing a screen shot of one.
As search engines are starting to index the content users create on social media sites, marketers can take advantage by knowing how to optimize social media profiles, conduct keyword research to find the perfect words, generate inbound links, and coordinate their search and social teams. This article tells you how.
Google recently stated page load time has become a factor in its search engine ranking algorithm. Although it affects less than 1% of queries, this is still 1% of 100-plus billion searches per month. So Manoj Jasra gives us six tools to optimize page load times.
Jessica give us the rundown on bid management, from how to make the most of your time, to insightful tips on what not to do. For example, she suggests "never ever even think about changing bids in the interface," and then explains why. It may sound complex at first, but start with some ground rules across all keywords and then modify them based on individual factors to gain the highest impact on keywords, she writes.
Tara Jacobsen gives us five tips to help engage consumers on Facebook. She says there are a variety of ways to approach the task, but don't even consider screaming marketing messages or spamming. Those tactics will only alienate potential and existing customers. Jacobsen suggests taking the friendly approach that includes lots of communication and providin links to help users find information.
Shashi Seth believes that from the challenges of using real-time data emerges exciting possibilities for reimagining search. He notes that just a few years ago search engines took several hours to index. Now they take only a few seconds, but they need to become even faster. He not only explains why they must become fast, but also points to examples of the possibilities once that occurs.
Erin walks though the process of excluding domains when launching paid search ads in Google's or Yahoo's content network, providing an estimated timeline for doing so. Keeping a close eye on progress will yield better results, she writes, providing signs to watch for in each network.
On-page SEO, conversion, link-worthiness, and social media environments are the top four elements SEOs should consider when creating content, according to Eric Enge. For example, he tell us that content developed with a focus on the ultimate goal, conversions, is often verified through A/B testing or multivariate testing, using conversion optimization software.
If you're looking for a detailed guideline on categorizing keyword research, Laura can help. She explains how to create a template, details a 10-point process to collect categorized keyword data, and includes graphs to help you visualize the steps. The post links to others that provide insight on a variety of subjects, from audience targeting to segmentation.
Ann Smarty shows us how a copy heat map can help identify the parts of a Web page that lead users to read and linger. She provides feedback on several tools you can use to create a copy heat map. For example,one tool, Tracer, traces a post's most popular sentences in red.