• Tools To Test Page Load Speeds
    When Google announced that it would start considering a Web site's speed as one signal to rank pages in search results the Google Webmaster Central blog pointed to several tools that a webmaster could use to see how quick their sites loads. Bill Slawski tells us about two tools, Firefox add-ons, that work with Firebug. He runs down a list of the Fortune 100 companies in 2009, providing page speed scores and YSlow Scores to provide an idea of how quick or slow your site might be compared to theirs.
  • Automated Link-Building In The Future
    Link building tools have become a popular subject on SEOmozBlog. So Will Critchlow builds a prototype tool to monitor the Web for mentions of the topic.Providing insight into link building in the future, Critchlow delves into technologies xpath, YQL, Google App Engine, and Python
  • How To Start A PPC Agency
    Here's some advice if you have thought about starting a paid search agency. With no shortage of competition, (SEMPO lists more than 700 members) you will need to have a niche that makes your agency stand out from the rest. Think in terms of threes, according to Giovanna. Decided on three words that describe your company and let them become the keywords from which you build your brand.
  • Call It SEO Semantics
    Aaron Wall wonders if marketing makes people cynical. While he admits the average person or the average marketer isn't inherently sleazy, he does believe the majority of successful people engage in shady behavior at some point. To make his point, he provides a few examples.
  • How To Syndicate Content
    Legally licensing content from others isn't easy, according to Rand Fishkin. One problem is duplicate content, since the original content will rank, but not the content you license. Fishkin runs through a few options to get around the problem.
  • Don't Ignore Image Alt Attributes
    AJ Wilcox reminds us not to ignore image alt attributes. They are easy to forget, he writes, but important for those searching in engines for information -- especially for the visually impaired. The blind have browsers that read the page text aloud. When the browser comes to an image, if there is no alt text, the browser can't add specific information to help the visually impaired with the search.
  • Google Releases Two Twitter Tools
    Peter Smith explains two Twitter tools Google released recently. Both are available in Google Labs. One, Replay It, provides the ability to search on historic tweets. With the other, Google Follow Finder, simply enter your Twitter account name and you'll see a list of people you might be interested in following.
  • How To Get More From Paid Clicks
    Bradd Libby reminds us to reduce the target cost per click (CPC) to gain the best cost per acquisition (CPA). He runs through a few formulas, provides insight into the role quality score might play, and makes a few interesting observations to help marketers gain the most from paid search ads. A few graphs provide a nice visualization of the process.
  • Bing Rolls Out Real Time Twitter Feeds
    Microsoft's Bing has begun to adopt Social Search that will include tweets in real-time search results, in a goal to provide more relevant information in query results. The Redmond, Wash. company is testing the tool with a small number of users, so not everyone can see the results now.
  • 10 Apps For iPhone Search
    Toronto SEO Dev Basu lists and describes 10 iPhone applications for local search, and provides links to where you can download them. Some of the apps described are CoPilotLive, MapQuest 4 Mobile, and TellMeWhere.
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