Give site visitors a choice between two desired conversion actions, but make the preferred one easier to accomplish, and provide an anchor to social that makes it still more compelling. That's advice from Rand Fishkin on link-building strategies that leverage psychology. He uses a project done for a non-profit organization as an example.

Location-based services are popping up everywhere to provide marketing and advertising services, from Foursquare to Gowalla to Loopt. Then there's Brightkite, Yelp, Whrrl, Where.com, Zintin, and more. Mark Thompson gives us the rundown on some of the most popular services, along with screen shots to help visualize offerings, resources and tools.

Steve Loszewski provides some advice for those who have had paid search ads in Google AdWords get stuck in the "Pending review" status mode. Sometimes the ads are held up in Google's review process. It may seem like a no-brainer, but for starters, don't delete the old ads until you have the new ones up and running, he writes. Loszewski also runs through thoughts on dynamic keyword insertion, and status and trademark approvals.

Google and Nintendo have developed a video game for the Wii console that has players battling it out to produce top search engine results, according to Matt Peckham. The two companies released the game in Japan. Peckham tells us how it works, including a link to current Google search trends. The game, which offers more than a dozen modes, supports up to four players' simultaneous play.

Aaron Wall interviews Ted "Tedster" Ulle, calling him a bit modest, but well respected. After all, Ulle says he was involved in building Web sites in 1995, before the word "SEO" had been coined. The two discuss whether PageRank will remain crucial, and if it ever makes sense to grovel to Google for forgiveness.

Improving keyword organization isn't easy, but Tom Demers explains it can help drive click-through rates, quality scores and conversions. He calls PPC Keyword grouping by purchase intent one of the most underrated means of driving down costs for paid search and driving up conversions.

Crispin Sheridan tackles some of the issues SEO professional face when optimizing large company Web sites, especially those using multiple languages in a variety of countries. He lays out the key issues, suggests making an outline to organize a plan for action, and helps you choose primary enterprise SEO tactics.

If you are thinking about becoming a Google AdWords Qualified Professional, Dan, who recently took the exam, wanted to pass on a few words of advice to help others get through the test. For example: know the limits you can place on accounts and be aware that text, image and video ads are covered equally.

The American Society of Media Photographers and several related trade associations are expected to file a case against Google today in the U.S. District Court for the Southern District of New York. The claim brought on by photographers and illustrators focuses on the images used in the publications Google has been digitizing, according to Maija Palmer.

Rupert Murdoch believes the Apple iPad may save the newspaper industry by making it less expensive to distribute original content to a broader audience, according to Judith Burns. During a Kalb Report forum at the National Press Club, Murdoch told reporters "we're going to stop Google and others from taking our content." He added, "I think most newspapers in this country are going to be putting up a pay wall."