• Optimizing AdSense For Search Or Ajax
    Google give us two new ways to optimize AdSense on Web sites. The features help marketers display highly targeted ads to site visitors in new ways. Those include AdSense for Search Ads Only, and AdSense for Ajax. Adam Feldman tells us when and how to make the most of the tools.
  • How Google's Custom Search Feature Works
    Google announced Custom Search in autocompletion of queries on Wednesday. Bartlomiej Niechwiej and Jeffrey Scudder explain how the feature works, and the difference in the algorithms between queries in Custom Search and Google.com. The two step through the process of using the feature. Autocompletions will also work on high-end mobile devices.
  • How To Best Use Search Funnels
    Search Funnels, a set of reports in AdWords, allow marketers to analyze ad impression and click behavior for campaigns, ad groups and keywords. Jen defines the data marketers might access from these reports,and then tells us how to analyze the information. Some of the reports you will see include First Click & Last Click Analysis, Top Path, and Time Lag.
  • New Functions For Google Apps Script Tools
    Google has created new ways to automate business processes with Google Apps Script. New functions range from data interoperability through Java Database Connectivity, to custom user interface for scripts, to standalone invocation of scripts and more. The tools are available in more than 40 languages.
  • Google Analytics Tips
    Jennifer Sable Lopez tells us about several Google Analytics tools that could make life easier even for the most seasoned search engine marketer. The tips shared come from learnings while attending a seminar. So, Lopez serves up hidden gems on comparison reports, ways to export and show more rows of data, and scheduling a report to be emailed.
  • Getting More From Heat Maps
    Christine Kim takes a look at two heat map tools that could help visitors get the most from the content on your Web site. This short but informative post explains the main tracking features of the tools, compares prices and methods to implement the technology, and describes analytics and reporting capabilities.
  • Google Search Ad Pays Dividends
    A $6 paid search ad and a little creativity landed one advertising exec his dream job. Alec Brownstein, a 29-year-old advertising copywriter, had a job, but wanted to move up in the world. So he went on to Google AdWords and bought the names of five of the top creative directors at ad agencies in New York. Dave McGinn explains how Brownstein did it.
  • Checklist Of Link-Building Spam
    Linking does have benefits if done correctly. Aaron Wall tries to convince himself that's the case by walking through several scenarios on how to fix what he calls the broken link graph.He writes that, ironically, one major cause of that problem is spam. That spam comes from Google explicitly stating what not to do, but many people view that what-not-to-do checklist as a green light to plunge into opportunities that create havoc.
  • What Makes Great SEO Content
    Rand Fishkin reports on a conversation held behind closed doors with a handful of industry CEOs. The group discussed content quality, which typically represents a subjective look at predictive high rankings in search engine queries. There are challenges on the horizon such as personalization, social search and Twitter data. Most of the group agreed to disagree on the future of high-ranking content and how to get there. Fishkin puts the conversation into perspective.
  • The Search For Fantomaster
    What did Ralph Tegtmeier, aka fantomaster, do before getting into search, and why does he think the Web has become more narcissistic? Aaron Wall runs through a variety of subjects with Tegtmeier -- everything from Google's clampdown on spam, to the slow death of links, to how the move away from linking as a core component in relevancy algorithms will change SEO.
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