Power Buzz posters might like to know that Google added five features, including a speech-to-text posting. For iPhone or phones running the Android operating system, the voice feature allows you to select the voice icon, say "post buzz," and then follow it with the text you'd like to post. The words then appear on the screen. Before the words post, you can edit or change the tagged location. Other Buzz tips here include those on posting from any city location, refreshing location, and filtering techniques. Evidently, you can run mobile Buzz on the desktop, too.

Consumers can now check whether a product is in stock at a local store. A little blue dot included in the search engine query results on Google's product pages tells you, which by the way might become a blow to the fledgling competitor engine Milo.com. Arnold Zafra describes how to use the feature and why it might come in handy. He also provides a screen shot to show you what to expect when it comes up on your mobile phone screen.

People often ready a testing platform and then obsess about how intricate they should get with multivariant testing. Rand Fishkin talks about conversion rate optimization and why you should consider starting with A/B tests for major page layouts. He believes knowing these metrics can yield increased conversions because it helps you get focused on important optimization steps first, instead of the font color for H1 tag and the 0.0001% lift you get from it.

Some might think names for Web site file are randomly selected, but Marita believes there's a strategy behind the practice. She believes you need to take advantage of SEO, stay organized, and make it easy for your visitors to easily follow the pages and enjoy your Web site. So she serves up a check list to follow. On that list you will things to include and avoid. For example, shorter is better -- and start all file names with lowercase characters.

Scroll down about halfway through this post to find the info marketers need to improve their presence on Google Maps. Don't forget that Google this week announced a bike route for the application, which could provide additional fodder for marketing strategies based on location. Gregg Stewart reminds us that it's not that complicated, but with a little forethought you can bring more relevant information to the consumer. He suggests how.

Have you heard of the IIS SEO Toolkit? Dean Cruddace defines it, explains how to use it, and why you might need it. Microsoft Bing offers a comprehensive guide on setting it up. Cruddace explains the toolkit makes site audits quicker, though it will never replace the details provided by humans. He uses the tool monthly when reviewing new client sites to provide deeper insight into fundamentals.

Google's YouTube launched ads on home, search and browse pages of the American and Japanese YouTube mobile Web sites Wednesday to help advertisers reach people on multiple platforms. Taylor Cascino tells us banner ads will sell by the day, similar to the YouTube home page. Cascino also provides a sample list of brands that have run ads on the mobile site.

It will soon become critical to improve your mobile search strategy, and Chris Crum tells us why. He points to comments by Google and Microsoft executives that help him lock down this thesis. I don't think searching on a PC will become irrelevant, but think about how much easier it is to search on a mobile browser for a retail store, find the phone number and click on the link. No dialing required. You can do that when making an ecommerce purchase, too.

Moving a Web site and redirecting pages can become a nightmare. Shane Jones tells us about a recent decision by a travel company in Manchester, England, to rebrand and have a new Web site built, which meant new URLs, sleepless nights and an "epic" amount of research to ensure nothing went wrong.Jones provides an extensive list of jobs anyone moving a Web site will have to do, such as creating URL lists, checking backlinks, testing, and ranking reports.

Bill Slawski tells us about a patent granted last week to Yahoo that describes how the search engine might collect data over time. He explains the technology relied on historic data, possibly more than 10 years old, to decide what to show people who view its advertisements and other content.