Beginning Tuesday, Google will add three new requirements to the Information Harvesting clause for paid-search advertisers. Jessica Cates details policy changes and what marketers can do to make sure their Web site meets Google's standards. New sticker privacy policy requirements, such as making disclosures clear and accessible, apply to all countries where AdWords is available.

Rumors in the Chinese press suggest Microsoft is close to announcing a partnership with Chinese search company Baidu. In a linked article, Zhang Yaqin, senior vice president of Microsoft, said the Global Microsoft Technology Center in Beijing Asian search will become the primary focus for the English version.

Geordie provides instructions on how to create a remarketing list for people who have converted on a Web site from being served banner ads that attempt to recapture site visitors who abandon the shopping cart. Advertisers don't want to hit them twice, so he explains how to suppress lists to avoid upsetting previous customers.

Yahoo and Alibaba issued a joint statement Sunday addressing the ownership of Alipay, Alibaba's payment service. It aims to squash the controversy around Yahoo's decision to wait before announcing the changes. Yahoo filed paperwork to the U.S. Securities and Exchange Commission, which explains that ownership of Alipay has been shifted to a Chinese company owned mostly by Alibaba chief executive Jack Ma, according to The Economic Times.

Tom Anthony built a Google Docs tool to automatically evaluate competitor keyword lists to determine the sites dominating specific keywords in the search engine results pages. He explains that the basis for the tool comes from a report in a link-building post on YOUmoz containing what he calls a SERP Saturation report.

Microsoft AdCenter released its version of quality score (QS) a few weeks ago. It integrates into the platform's user interface and keyword reports, and will allow advertisers to make more informed decisions on keyword, ad, and landing page selection in AdCenter. DataPop shares initial insights into the difference between AdCenter's and Google's quality score ratings.

Internal data from Bing identifies major problems with click fraud. The engine has seen a rise in fraudulent clicks since it began to improve its share of U.S. search activity -- now more than 30% when combined with search partner, Yahoo, according to The Wall Street Journal aimed at Australian advertisers. Citing Eric Bozinny, head of the anti-fraud unit at search engine Bing, The Wall Street Journal reports: "if search in Australia is worth $1.1 [billion], we're assuming $110 [million] in fraudulent revenue."

David Kravets explains features of the Protect IP Act, introduced by 11 senators, that would grant the government the authority to bring lawsuits against piracy Web sites and obtain court orders requiring Google, Bing, Yahoo and other search engines to stop displaying links to them.

Sharing too much information, engaging in too much self-promotion, and forgetting to engage followers are three of the five mistakes marketers often make that can cost their companies customers and sales, according to Cameron Chapman. She calls them "beginner mistakes," and provides tips to help marketers avoid going down those roads.

Kevin Lee points to two major issues that face marketers targeting ads to the millions of Facebook members. He details several lists and analyzes what marketers potentially gain when choosing to interact with the Facebook audiences. He suggests not hanging all campaign objectives on "likes," but rather coming up with a strategy that includes Facebook Connect.