Stalking Danny Iny with an online ad worked to get him back into the gym. Marketers know most site visitors don't convert. While a 10% conversion is considered fantastic, what about the remainder? Iny provides a list of tips and reminders, and places to retarget on the Google Display Network. Don't forget the images, and how to create the perfect message for the correct people.

Build a target keyword list and analyze the brand to understand what drives traffic. These are some of the initial steps Erez Barak suggests when it comes to picking the perfect pages to target in SEO campaigns. For those who don't have the time to start a campaign, even a few hours a month focused on building traffic to a Web site can produce sustainable traffic and brand awareness over time, Barak writes.

Ron Jones runs down a few tips for managing the "post-Panda" SEO update. He outlines five strategic aspects of SEO that search marketers should consider to capitalize on the Panda updates, but more importantly, help improve the quality of content and Web sites. The advice includes streamlining sites to optimize for rapid load times, and employing behavioral design to deliver a better site visitor experience.

How should Google rank user-generated content in social sites including Google+? Bill Slawski tells us about a Google patent application published in May at the World Intellectual Property Organization (WIPO). The patent describes signals that Google might consider in its Web search results when it displays and ranks images, videos and other content on a variety of sites. Slawski explains how the patent, filed in October 2009, appears as if it could be integrated into Google+.

In a several-part series, Stoney deGeyter serves up advice to marketers on taking their media relationship strategy online. He clarifies the goal of online PR, looks at how to craft stories, and details how to broadcast your message to get the most value from the audience, search engines and the social networks.

Facebook may allow some pharmaceutical brand pages to disable comments after the social network had originally said "No" in May. Kate Kaye tells us some pages could have comments disabled if they fulfill certain criteria such as those solely dedicated to a prescription drug -- all, of course, subject to Facebook's approval. A "workaround" also could allow them to modify comments. Kaye provides a list of "dos" the social site will allow.

Cloud-based collaborative tools are not new. Google Ventures, Google's venture capital arm, quietly invested in Wingu, a cloud-based collaboration system designed to improve the speed of scientific work, according to Robin Wauters. Its goal is to allow researchers to collaborate more closely through managing, analyzing, sharing and protecting content. The company will sell services on a subscription-based model.

Google's social sharing button +1 continues to gain traction. Although it pales in comparison with Facebook's "Like" button, Google +1 has seen adoption rates by "top Web sites" rise to 4.5% -- up from 3.5% sequentially, Rob Young writes, citing a report from BrightEdge released this month. The study reveals that adoption of the Google +1 button jumped by 33% since the second half of June, reaching more than 4% of the Web sites analyzed.

Google has released a new YouTube interface it calls "Cosmic Panda." The site, open to everyone, can be found in the company's beta environment known as TestTube: Cosmic Panda. Google provides the link to anyone who wants to take this experiment for a test. The platform provides a new layout for playlists and channels including a variety of video sizes in which to view the content, along with targeted lower-third ads.

40% of malware infections used search engines as the first point of entry to do the damage, according to Ravi Mandalia, who points to a report from Web security firm Blue Coat Systems. Social networking came in at No. 5 on the list. Email came in at No. 3 for being the most popular category of Web content used to drive users to a malware network.