L.A. Times
Google banned the 'hacktivist' group Anonymous from building a profile on Google+ for "violating" community standards. In response to the move, Nathan Olivarez-Giles tells us the group wants to build a social network called AnonPlus.
BBC
Forgotten anything lately? A study in the journal Science by psychologists at Columbia University suggests the use of search engines has changed the way the brain remembers things. People have lower rates of recall of the information, although they have better recall for where to access it. Jason Palmer tells us about several tests that were conducted to prove this theory.
PPC Hero
In a fun series that builds on "stereotype" profiles, Pat East gives us more than a dozen characteristics that are deemed positive attributes of good search marketers. Based on these 13 characteristics, East tells us how Amy, the "farmer's daughter," fits into the category of "amazing search marketers," and whether brands can trust her to do a good job.
Business Insider
Achieving first-page search results isn't easy. Marketers know it means the Web site must have a good quality score, longevity, positive reputation, and more. While there's no magic trick that guarantees success, David Mercer provides advice that could help make Web pages and sites more visible. The five tips might not get the Web pages to the top of search engine results for specific keywords, but Mercer gives us examples of the long-term benefits.
SEOmozBlog
Jesse Avshalomov share details about a portable SEO browser designed to run from a thumbdrive after Firefox automatically updated to version 5, and virtually every Firefox SEO add-on ceased to function. While the original idea was to have a browser full of SEO tools he could carry around, the portable device saved the day. Avshalomov tells us the benefits, how to set up a portable SEO browser, and adds in a few tips for those using an Apple computer.
How-To Geek
Looking for a new social network or just fed up with Facebook? Justin Garrison provides step-by-step instructions on how to migrate information, videos, photos and more from Facebook to Google+. Details cover privacy and share settings such as keeping picture albums posted to streams private. The post also includes screen shots that confirm the process.
Technorati
Although David Ogilvy passed just after his 88th birthday in 1999, Nader Ashway believes he left a legacy that would reshape the marketing and advertising industries. Ashway tells us how these changes occurring in search engine marketing, mobile, HTML and other online areas relate to the ability to articulate a brand image, word-of-mouth marketing, copywriting, analysis, and research.
SEOmozBlog
In every industry job responsibilities change throughout the years. Rand Fishkin shows us how SEO job responsibilities have changed and increased since 1999. He looks at accessibility, keywords, link building, and search verticals. Large-scale industry shifts in the classic SEO model during the past two-and-a-half years have made the greatest impact, he writes, pointing to Google Panda and the behavior of searchers. Fishkin's list of SEO responsibilities today reveals a more defined industry.
SEOmozBlog
John Doherty pulled adoption rate numbers for Google's +1 social sharing button, along with share stats for Twitter and Facebook, for the Technorati Top 100 Web sites before and after the launch of Google+ to determine the impact. The adoption rates rose by a significant amount. An interesting bit of information from the data shows the number of sites that have +1s, but do not have the button implemented on their site, he writes.
Search Engine Watch
Don't run paid-search tests. Ever think about reading those words from Melissa Mackey? Well, that's not exactly what she means. Testing ad formats, landing pages and ad extensions is great, but don't test too many things at once. Testing too many changes at once can obscure, hide or mask the real features driving traffic and converting pages from others. Mackey provides details on the one of the biggest mistakes that novice paid-search managers make, and the ways that paid-search tests can backfire.