Silvano Luciani shares answers to common questions that users have been asking about AdSense APIs. The how-to questions range from setting up the AdSense login email and password, to handling account confirmation email when developing against the API Sandbox, to checking the use stats for a project.

Sherice Jacob calls inbound marketing "a new spin" on the processing of capturing leads through traditional techniques. Jacob takes us through the three-prong inbound strategy that includes blogging, social media and content marketing. The practice supports reaching more customers who are likely to convert -- and reaching them for less cost and effort compared with traditional methods. Many marketers are likely to use lead generation without really knowing it. It's a delicate balancing act because site content should not overwhelm or overload the site visitor, Jacob writes.

Kristi Hines describes seven big marketing sins, from not responding to the company's audience on social media, to ignoring local search marketing. It's important to monitor social networks for mentions, but more important to strike up a conversation. And while Hines tells us about the sin of not creating a consistent online presence, don't forget to take that concept and make it consistent with campaigns in the physical world.

Pew Internet & American Life Project released a study that apparently suggests the Internet is a place people can go to waste time. The study finds that 53% of adults say they use the Web for no reason but to pass the time. Of those who use the Internet, 74% said they go online just to pass the time. This trend, the study suggests, makes the Internet a competitor to all kinds of leisure activities, such as shopping, watching television and listening to the radio.

Taken straight from a distribution strategy manufacturers call "drop shipments," Google is reportedly building a delivery service that would allow consumers to order online and have the physical content delivered within a day or two. The discount program would resemble services, in scope, offered by Amazon Prime by combining Google Products with a quick shipping service. Gap, OfficeMax and Macy's have been approached, but would not confirm they are on board, according to sources.

In an interview with Gianluca Fiorelli about search engine optimization and social media, Moosa Hemani explores questions related to search engine optimization and social media. The two talk about everything from best practices for SEO to lookng beyond Google to consider other search engine marketing options. While Fiorelli offers a great deal of positive feedback on years of success, he also examines some of the mistakes made in past years to provide insight on how to avoid them. For example, some of the biggest mistakes he has learned from were organizational, rather than technical. 

Carlos del Rio discusses a method to create content in three easy steps by describing clear action, purpose and value from the perspective of site visitors, such as "buy" "tires" "cheap." First, he tells marketers to determine what the campaign does. Those who build tools also need to follow this formula. Does the tool meet specific standards, does it have a purpose, and can it bring value? Del Rio provides examples to help marketers and developers get started. 

Eric Wortman tells us that the Google Adwords bid-per-call feature now offers max bids for clicks and calls. So he takes us through setting up call extensions and monitoring metrics and effectiveness. For example, he tells marketers to find the data on each call by simply pulling down the View menu in the Dimensions tab and selecting "call details." The data in the report, which marketers can download and upload into another program or spreadsheet, provides the duration of the call and area code. 

Giving back can be rewarding, but search engine marketing professionals know an ongooing campaign needs continual monitoring and care. Lynn Bruno tells search professionals how to give back to non-profits without breaking the bank. Bruno explains how she helped Wren's Nest -- a literary museum in Atlanta, Ga. devoted to preserving the legacy of author Joel Chandler Harris -- double click-through rates using best practices and increasing the number of Google bucks spent. 

Google has produced a video explaining the evolution of Google search, starting with its roots in PageRank at Stanford University, moving through adding paid-search ads, and indexing and aggregating news and information more frequently than once monthly. Even as recently as Sept. 11, 2001, the news was crawled about every few weeks, according to the video. Nirvana would be to build a search engine that would enable anyone to ask a question and get an educated answer -- such as when is the best time to sow seeds in India, given that the monsoon came early this year.