How did Savings.com grow click-through rates 88% within months by using a dynamic-content engine to weigh variables and send subscribers emails tailored to preferences? Five months after launch, the targeted emails increased average engagement metrics across the company's more than 2 million subscribers. He explains how the coupon and deals site uses an algorithm to select offers it sends to subscribers each day, and how it sifts through hundreds of thousands of deals to select 20 or less for each email.
Search engines are not the only companies putting more effort into helping brands build an online business. Facebook has begun supporting brands like Aamco and Cottman Transmission Systems with consultants, according to ClickZ. The advice supports ways to manage directory information and generate nationwide leads.
Finding the correct search engine optimization tools for the job isn't always easy. Derek Edmond points to a panel at Search Engine Strategies (SES) New York 2012 that pulls together a variety of best practices and tools. Not all are mentioned in the post, but he provides a partial list and highlights from experts like Duane Forrester, senior program manager at Bing, and T.R. Harrington, chief operating officer at Darwin Marketing, who spoke about SEO tools in Asian markets.
Mark Ballard serves up some tips on dayparting by device for new iPad users. He gives us a refresher on hourly click trends by device and describes how traffic breaks down throughout the day. Along with a description on traffic breakdowns, Ballard looks at how the revenue generated for each click varies during the day. He also lists some concerns based on dayparting and traffic. Don't forget to segment by type of account, he writes. Research suggests that desktops and tablets are not interchangeable.
The Kyodo News Agency reports a string of search query results initiated by typing in the name of a Japanese man, which returned a series of links to illegal and unflattering behavior leading to his termination from work. The man sued in court and won an injunction against Google that temporarily bars the use of auto-complete -- Google Instant -- in the country. Joseph Volpe tells us the Mountain View, Calif. company has declined to comply, and maintains that its service remains consistent with user privacy policies.
Treat the video description when optimizing content the same way you would meta description, writes Jacob Klein. Use keywords, write a paragraph to convince viewers it's relevent, and remember that the terms show up bold in the search ending results. Klein serves up a long list of dos and don'ts when it comes to optimizing video. He also provides a list of video sites other than YouTube, where creators can submit videos.
Google made a "massive update" to the Google Display Network that MediaPost reported last week, but Sean Quadlin details the changes and what it means for paid-search marketers. One of the more important changes, he writes, supports a visualization tool that shows the reach of each type of targeting across display campaigns.
Who and what are today's Mad Men? A series of photos and ideas analyzes the online world, beginning with what it would be like to ask Don Draper for advice on search engine optimization. And while the series of snippets do not offer insight into SEO, they provide other insights. The Washington Post editors are viewed as new kings and queens of advertising. Oh -- and because the content is free, you must sit through an advertisement before viewing.
Vint Cerf, Google VP and father of the Internet for creating the TCP/IP standard, which assists the exchange of data, said during a conference that Bing and others provide Google with healthy competition, and there's nothing to stop someone from creating better technology. He spoke at an event supporting Life Online at the National Media Museum in Bradford, U.K.
Google is considering sharing Google Wallet revenue with carriers, such as Verizon Wireless and AT&T, due to a slow adoption process, according to Olga Kharif. The two biggest carriers are backing ISIS, which some say Apple will adopt. Google also gave near field communication (NFC) a boost when it adopted the short-wave radio technology, integrating into its mobile purchase and payment system. Aside from slow demand, one of the original creators of the Google Wallet software left the company this month to start his own business, Kharif writes.