Suzanne Mumford hosts a GoMo webinar on mobilizing Web sites to improve advertising. Experienced mobile marketers might want to jump ahead through the first 15 minutes to find more advanced content, such as the 74% who are more likely to return to the site, which fosters customer loyalty. The webinar offers insight into the type of mobile features and content that visitors want. Google said mobile searches have grown 400% in the last two years, but many businesses still don't have mobile-optimized sites.

Daniel Todd tells us about Microsoft's strategic partnerships to strengthen its search engine, and how those relationships with companies that can support recommendations lends to its overall strategy of moving more social elements into Bing. He points to Mimvi specifically, highlighting Microsoft's work with smaller companies. Mimvi's management believes mobile apps are the new "Websites" as a "pureplay search and recommendation engine."

Google has introduced an appeals process giving users a new choice when dealing with a rejected dispute regarding content. When the user files an appeal, a content owner has two options: release the claim or file a formal DMCA notification. Content ID is the matching technology identifying a specific company's content in videos on YouTube.

While some are not convinced that SEO is a dying art for B2B marketers, Uri Bar-Joseph gives us reasons why he believes paid-search marketing is on its way out. He cites a recent Optify study that shows results for paid search as scoring the lowest on many questions related to time spent on tactics. For example, 57% of marketers spent no time on paid search, and only 4% spent more than 15 hours per week.

Content drives search traffic. eXelate put together a video that shows how the company strives to help brands make better ad-targeting decisions with data. Damian Garbaccio, eXelate CRO, moderates the video, which is less than 2 minutes -- a spoof on the company's dollardataclub.com service that delivers data for $1 CPM, and every so often throws in one-liners like "I"m no Steve Jobs, but I like those Apples."

A new Web site allows people to search for local photos. The app automatically identifies the location. The searcher simply needs to type in a location or type of business, such as restaurant or park. Aside from photos, the results pull in a map from Google Maps and an address, and allow the searcher to post in Facebook or send a Twitter tweet.

Four Google graphics provide insight into whether Obama or Romney won Wednesday's first presidential debate. The graphic explains that Obama's numbers rose when focusing on bipartisanship, where Romney seemed to do well overall. The related search terms drawing the most attention for Obama were "obamacare," "michelle," phone," and "video." For Romney, those search words were "mitt bio," "how old is mitt," "5 trillion tax cut," and "mitt big bird." 

Start-up Enliken encourages Web users to download software that tracks their online activity, and through a personal dashboard allows them to limit what gets captured and sold to advertisers. Users pick one of several independent charities to receive the proceeds; Enliken takes a 10% cut. Founders hope to someday give consumers other perks, too.

No surprise that a Google patent describes a computer in a wristwatch. In fact, many thought that would have come first before Project Glass. A new patent from Google shows a transparent, flip-up touchscreen that wearers could use to receive notification and other informations from smartphones. The transparent flip screen gives wearers access to apps.    

Calif. Governor Jerry Brown signed laws to protect consumer privacy for those using social media: Assembly Bill 1844 and Senate Bill 1349 prohibit universities and employers from requiring that applicants give up their email or social media account passwords. Then he turned around and vetoed privacy bills to protect due process rights, meaning the bill would have required law enforcement to get a search warrant before obtaining location-tracking information. A spokesperson for the Electronic Frontier Foundation said "police shouldn’t be able to get your sensitive location data -- information that can reveal your religion, health, hobbies, and politics -- on a whim," …