• Google's Keywords Not Provided Continue To Rise
    Some marketers have found a way around Google's "not-provided" keyword stance. For those who haven't, Mike Blumenthal tells us his keywords-not provided analysis passed 70% just as Google Chrome began switching searches to secure search (https) for all users. "Of my 15,228 visitors over the past 30 days that came via Google search, 10,661 of them, or 70.009%, did not show the keyword data," he writes.
  • Bing Tips For 2013
    With a bit of self-promotion, Microsoft Bing connected with experts in the paid-search indusry in Twitter style, fewer than 140 characters, to get the top 10 tips for 2013. The tips from Matt Van Wagner to Bryan Eisenberg range from mobile to dynamic keyword insertions.     
  • Mobile To Take 15.5% Of Digital Ad Market In 2017
    Berg Insight estimates that the global mobile marketing and advertising market will take 15.5% of the total digital ad market, accounting for €19.7 billion in 2017. The analyst firm said mobile advertising should account for 4.4% of the total global ad spend for all media. 
  • MediaPost Search Summit Recap From An Insider
    Chris Green tells us about his experience at the MediaPost Search Insider Summit, including interesting trends such as creative content and formats in search engine results, along with new platforms that could spur industry growth, such as visual and audio search from Google and Microsoft. While a Microsoft Xbox exec talked about turning the console into an entertainment center, the Google exec told attendees the company is experimenting with in-car systems similar to Apple Siri. And while Green said the Summit provides a lot of excellent content, one thing he noticed missing was a lack of publisher participation. (Note to …
  • Google's Search For Santa
    NORAD has signed on with Bing to help kids search and track Santa this Christmas, and Google has launched its own Santa tracker through Google Maps and Google Earth. There's also a new Chrome extension and Android app to keep up with Saint Nick from a smartphone or tablet, and share his whereabouts via Google+, Facebook and Twitter.
  • Tips On Using Webmaster Tools
    Google has laid out the steps to help entrepreneurs verify ownership of Web sites and reduce maintenance. A short list of tips and tricks for using Google Webmaster Tools includes updated formats for meta tag and file verification, and considering using restricted read-only access when possible.
  • Questions Paid-Search Managers Should Ask
    Melissa Mackey gives us a list of questions that paid-search managers should ask their client or employer. Aside from doing keyword research, setting up ad copy tests, and managing bids, paid-search marketers should ask questions that help to determine the client's goals, educate them on key products and services, and target audience. Don't forget about cross-selling, up-selling and sending the correct message. One of the more important topics the two should discuss: cost per conversion. Aside from paid-search keyword pricing, clients should know how much each consumer costs to convert.
  • Yahoo Secures Search With AVG Agreement
    Yahoo and the anti-virus software developer AVG Technologies have signed a search and distribution deal that aims to provide greater security for those searching the Internet on the engine via AVG's LinkScanner technology. AVG provides antivirus and Internet security products, developing software for threat detection, threat prevention and risk analysis.  
  • 2013 SEO Tips To Prepare For Change
    Similar to a financial portfolio, Peter Meyers tells us the No. 1 search engine optimization (SEO) strategy in 2013 will be diversification. He explains what he means by serving up a list of actionable tips, from diversifying anchor text and links to points of view and traffic sources. For example, Meyers tells us why he thinks the changing the search user interface and feature landscape will become more important than Google's core algorithm.
  • How To Use Multi-Language Mark-Up Data
    Nick Eubanks shows us the correct mark-up data to use to support multiple languages on Web sites and other content as search engines begin to rely more on structured data. Knowing the correct mark-up data to use will help engines like Google index and serve a local version of the site's content to those who require an alternate-language version. Eubanks takes us through multilingual versus multiregional, managing different site versions, escaping a URL, targeting specific countries, and more.
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